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'Battlefield 2042' Developer DICE LA Rebrands Into Ripple Effect Studios, Will Expand And Begin New Project

by Rainier on July 7, 2021 @ 10:12 a.m. PDT

Electronic Arts announced that Battlefield 2042 developer DICE LA, led by Christian Grass, has a new name: Ripple Effect Studios.

The studio is driven by the notion that small ideas can grow into big innovation and change in how the industry approaches game development, live service, studio life and community engagement. 

“At Ripple Effect Studios, innovation and quality are at the forefront of every project as even the smallest idea can change the world. This is the defining characteristic behind the studio’s new name,” said Christian Grass, GM of Ripple Effect Studios. “We’re so proud of our work as DICE LA and the DICE team will forever be a part of our DNA, but over the past eight years, we’ve developed our own culture and our own way of doing things. We’re excited to look towards the future, expand the team and establish our own identity.” 

Vince Zampella, Founder of Respawn Entertainment and Group General Manager took on an expanded leadership role in January 2020 that includes oversight of Ripple Effect Studios.

Together Vince and Christian are focused on bringing in additional industry-leading artists, designers, engineers as the team continues their ground-breaking work on Battlefield 2042 - and begins development on a yet-to-be announced project. 

“The studio has a great track record and is set to grow into another stronghold of high quality games,” said Vince Zampella, Founder of Respawn Entertainment. "With an amazing new campus coming to Los Angeles and remote positions available, now is a great time to consider joining us."

Both Christian and Vince will participate in EA Play Live’s Spotlight: The Future of FPS featuring Apex Legends & Battlefield and will drop hints about the player-inspired experience the studio is creating for Battlefield 2042. Catch the Spotlight, which also features Oskar Gabrielson from DICE and Chad Grenier from Respawn, when it streams through on YouTube and Twitch on July 8 at 10:00am PT / 7:00pm CET. And don’t forget to tune into the EA Play Live Main Show on July 22nd at 10.00am PT when Christian will reveal what he and the team at Ripple Effect have been working on. 

For all the details, tune in to EA PLAY Live later this month on EA’s official Twitch channel.

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