Need For Speed Unbound features an all-new, unique visual style blending elements of street art with the most realistic looking cars in the franchise’s history. The innovative single player campaign delivers thrills and consequences through an immersive narrative that engages players in the city of Lakeshore as they race, collect, upgrade, and customize the world's hottest performance cars on their way to the top of the scene.

Need For Speed Unbound challenges the conventions of the racing genre and ups the ante by introducing true consequence with impactful risk and reward for every race, decision and side bet made. Players uncover the world of Lakeshore when a robbery at a family auto-shop tears two friends apart and sets a rookie racer on a journey to win the ultimate street race and reclaim the priceless car that was stolen from them.

Need For Speed Unbound is built for the new generation of technology and will feature 4K resolution at 60 FPS for the first time in the series.

The race doesn’t end when the game launches! The world of Lakeshore never stands still through a series of free content updates that will be made available after launch and include new features, experiences, content drops and more. Additional details on post-launch content will be revealed soon.

EA & Criterion have released a new Need for Speed Unbound gameplay trailer that gives players a closer look at the risk and reward of building up Heat with every race on the streets of Lakeshore. Once the cops are called in, players must be ready to hit the pedal.

Choose how and when to put it all on the line, pulling huge drifts on the street, outdriving the cops, or placing side bets with your own earnings against rival racers. Time is money, so find the fastest way to earn enough cash to enter the weekly qualifiers and make it to Lakeshore’s ultimate race, The Grand.

Lakeshore’s ultimate racing challenge, The Grand, is a wheel-spinning test of speed and skill. Put it all on the line and showcase your driving on the biggest stage in the city.

Over four in-game weeks, maximize your Bank by competing in events and boosting your cash through placing side bets against Rival Racers. Invest that cash in your ride and create a custom that will turn heads in Saturday’s Weekly Qualifier.

Up the ante by challenging Rival Racers with side bets to maximise the prize pot.

There’s money to be made all over Lakeshore City, but there’s risk attached to every reward. Be bold to make Bank.

Getting noticed means also attracting the wrong kind of attention and the more you race, the more you build Heat. While the cops pile on the pressure, take control of the chase with new escape mechanics and places to lay low in Lakeshore's underground?

"Pay me what you owe me." Master new escape mechanics to earn bonus cash for evading the cops and avoid punishments for getting busted. Take bigger risks and you'll get more. So what do you say, are you up for the challenge?

The cops in Lakeshore City don't play around. New foreign cars and pursuit helicopters will push your driving to the limit in every chase.

Feeling the heat already? Get enough unwanted attention and the cops will come to take you down at any point, including surprising racers mid-event for more unexpected thrills

Time is money in Lakeshore City, so find the fastest way to earn enough Bank to enter the Weekly Qualifiers and make it to The Grand. Rival Racers are always up for a challenge and placing side bets is a sure-fire way to fill your pockets... so long as you’re fast enough to back it up.

Make it to the weekend with enough Bank to enter the Weekly Qualifier

Not making Bank fast enough? Take a risk and challenge a Rival Racer with a side bet.

Key Features:

• The World is Each Player's Canvas: Graffiti comes to life in a new art style as players ride through the city equipped with a brand-new toolkit of high-energy visual and sound effects, like Burst Nitrous, which rewards players with style-based boost, reflecting how they drive. 
• Run the Streets: The more players race, the more heat they build up. Choose to outdrive or outsmart cops using new escape mechanics to take control of the chase to earn big rewards or even bigger consequences for getting busted.
• Self-Expression and Style: Hundreds of cosmetic items including exclusive licensed gear from some of the world’s pioneering fashion innovators and custom automotive gear companies give players endless options to not only kit out their car but show off their personal style in game. 
• Find Freedom in the Flow: Ride to a genre-defying soundtrack of trailblazing artists from the world of hip-hop led by multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky and his creative agency AWGE, including the world premiere of A$AP Rocky’s brand new track  “Sh*ttin’ Me,” also featured in the reveal trailer. 
• Takeover Scene featuring A$AP Rocky: A$AP Rocky will appear in-game as the leader of the Takeover Scene, a new replayable precision driving mode that brings together the community to take over parts of the city and celebrate driving with style over pure speed. AWGE also functioned as creative consultants on the game.

Need For Speed Unbound is available for pre-order through November 29, 2022. Players who pre-order now will receive an exclusive pack of Unbound content, including a driving effects pack, decals, license plate, banner artwork, stickers and $150,000 Bank in their wallet when they first join multiplayer and more. 

Need For Speed Unbound Palace Edition, a deluxe offering created in partnership with Palace Skateboards, will offer players exclusive content, including four stunning custom cars, a clothing pack, driving effect, decals and license plate, character pose and banner artwork for $79.99. More to be revealed at a later date.

EA Play members can also play Need For Speed Unbound early with a 10-hour trial starting November 29, and enjoy exclusive recurring in-game benefits. Additionally, EA Play Pro members on PC will enjoy unlimited access to the Need For Speed Unbound Palace Edition starting November 29, three days before the game officially launches. For more information on EA Play and EA Play Pro, see www.eaplay.com.

Need For Speed Unbound is coming to PS5, Xbox Series X/S and PC (EA app, Origin, Steam and Epic Game Store) on December 2, 2022 at $69.99.