The Sand Land project will see various partners come together to create a wide variety of content and develop Sand Land into a full IP. The project will start with the co-production of an animation by Bandai Namco Filmworks’ Sunrise Studio, Kamikaze Douga Co., Ltd., and ANIMA Inc.

Sand Land is a popular manga created by Akira Toriyama, the author of Dragon Ball and Dr. Slump. Serialised intensively for a short period in Weekly Shonen Jump in 2000, the one volume comic has gained worldwide popularity since its publishing.

In a desert world where both demons and humans suffer from an extreme water shortage, Beelzebub, the prince of demons, and Rao, a small-town sheriff, form a tag-team and set off on an adventure in search of the Phantom Lake somewhere in the desert.