Trip will leverage his extensive knowledge and experience in the games industry to assist 110 Industries in building its corporate culture and brand, as well as providing invaluable leadership advice.

Trip played a key role in establishing Apple’s corporate culture before moving on to found EA, pioneering a revolutionary team-based approach to game development that changed the industry and turned EA into a juggernaut with a roster of highly-successful titles. More recently, Trip founded award-winning developer Digital Chocolate, worked with Skillz on their mobile eSports platform and founded If You Can Company to create games that help children with emotional and educational development.

“I couldn’t be more excited to have Trip join us as an advisor,” said 110 Industries founder and Creative Director Sergei Kolobashkin. “From Apple, to EA and beyond, Trip is the rare kind of executive that has been both founder and boots on the ground. In building our brand and corporate culture, we want to learn from the best, and Trip fits the bill perfectly!”.

110 Industries is the studio behind the upcoming Wanted: Dead, a high-octane third-person action game featuring spectacular melee sword combat and stylish John Wick-style maneuvers, sci-fi racer Red Goes Faster and time-bending mech combat game Vengeance Is Mine.

“110 Industries is a really ambitious company with a compelling vision and an exciting slate of upcoming titles, so this is a project that I’m really excited to be involved in,” said 110 Industries advisor to the board Trip Hawkins. “I believe they have the potential to make a big impact on the industry and I’m looking forward to doing everything I can to assist the company in delivering on that”.