When a young street hustler, a retired bank robber and a terrifying psychopath find themselves entangled with some of the most frightening and deranged elements of the criminal underworld, the U.S. government and the entertainment industry, they must pull off a series of dangerous heists to survive in a ruthless city in which they can trust nobody, least of all each other.

Switch between the interconnected lives of Michael, Trevor and Franklin as they embark on a series of heists across Los Santos and Blaine County in the biggest, deepest and richest open world experience yet, with game world enhancements that include new wildlife, upgraded weather and damage effects, and an array of new details to discover.

Grand Theft Auto V also comes with Grand Theft Auto Online, the dynamic and ever-evolving online universe for up to 30 players, and includes all existing gameplay upgrades and content released since the launch of Grand Theft Auto Online.

Rise through the ranks to become a CEO of your own criminal empire by trading contraband or form a Motorcycle Club and rule the streets. Pull off daring co-operative Heists, enter adrenaline-fueled Stunt Races, compete in unique Adversary Modes or create your own content to play and share with the entire GTA community.

This week in GTA Online, The Criminal Enterprises update introduces the Grotti Brioso 300, plus a new way to earn quick bonuses: by finding Lamar Davis’ LD Organics product scattered around the city.

Meanwhile, the rivalry between Sprunk and eCola has hit a boiling point and it’s up to GTA Online players to decide which brand has cornered the market.

Full details are as follows:

• New Vehicle: The Grotti Brioso 300 available from Benny’s Original Motor Works, with an available Widebody upgrade
• New Collectibles: finding one of the 100 bags of LD Organics will earn players GTA$ and RP, find them all to earn an additional GTA$ bonus and exclusive LD Organics merchandise
• Sprunk vs. eCola: players can vote to support their favorite brand by joining the official Sprunk or eCola Crew on Social Club, drinking cans of each soda – available from vending machines, Convenience Stores, or Snack Bowls, and by claiming the free Sprunk or eCola Bodysuit Outfits from any clothing store
  • The winning brand will reward all GTA Online players with their Hat, Parachute Bag, Varsity Jacket, and a GTA$300K bonus for logging in during the competition ending September 14
• Claim a free Declasse Hotring Sabre and eCola x Sprunk livery to wrap it in any time this week
• Plus, all Melee Weapons, Red and Green Tire Smoke, and Sprunk and eCola liveries are free this week
• Crime Scenes are scattered throughout the city for players to discover and search for pieces of the new Service Carbine and a GTA$ and RP bonus
• Triple GTA$ and RP on the Southern San Andreas Super Sport Series through September 14
• 4X GTA$ and RP on Lamar Contact Missions
• Triple GTA$ and RP on Stockpile
• Available to view, test, and purchase at the Premium Deluxe Motorsport Showroom: The Bravado Buffalo STX in Metallic Bright Green wrapped with the Sprunk Racing livery, a Lampadati Michelli GT in Classic Red and a Vintage eCola Livery, the Ocelot Jugular in Classic Garnet Red and a Sports Stripes livery, the Benefactor Schwartzer, and a Vapid Dominator ASP in Matte Red and a Black Classic Sports Stripe livery
• On display on the showroom floor of Luxury Autos: A Red Benefactor LM87 and a Pearlescent Bright Green Lampadati Corsita
• Lucky Wheel Top Prize: The Enus Paragon
• Test Rides: The Vapid Hustler, Annis RE-7B, and Grotti Bestia GTS
• LS Car Meet Prize Ride: placing in the Top 4 in LS Car Meet Races 4 days in a row will earn players a Sprunk-green BF Club
• On PlayStation 5 and Xbox Series X|S
• • Hao’s Premium Test Ride: The Coil Cyclone II
  • This week’s Hao’s Special Works Time Trial takes place between Pacific Bluffs and Mount Gordo
• 40% off Nightclubs and their Upgrades and Modifications
• Vehicle Discounts: 50% off the Vapid Chino, Pegassi Vacca, and Benefactor XLS, 40% off the Declasse DR1, Progen PR4, Vapid Hustler, and Annis RE-7B, 30% off the Ocelot Jugular
• This Month’s Ongoing GTA+ Benefits: Free Lampadati Corsita from Legendary Motorsport, Executive Office Upgrades, 50% Bonus GTA$ and RP on Operation Paper Trail, free clothing and accessories, plus additional Member Bonuses
• Prime Gaming Bonuses: GTA Online players who successfully connect their Rockstar Games Social Club account with Prime Gaming will get GTA$125K just for playing anytime this week

Grab Benny’s New Grotti Brioso 300 Widebody

Why do you drive a Brioso? For the laughs? For the awws? Or is it for the forced perspective? Yeah, Benny knows your tricks. And he’s here to help.

Pick up the Grotti Brioso 300 from the Benny's Original Motor Works website in-game, then take it to the man himself in Strawberry for an upgrade to the Brioso 300 Widebody. Draw attention to all the right places with a range of unique mods and customization options.

LD Organics’ Latest Delivery Goes Awry

Lamar’s venture into the cannabis industry has hit another snag: a delivery of exotic flowers from Liberty City went missing, and now there are 100 bags of LD Organics product strewn about the greater Los Santos area.  Every package you collect will net you GTA$ and RP — plus collect all 100 for an additional GTA$ bonus and exclusive LD Organics merchandise.

Sprunk vs. eCola: Choose Your Side

Brand loyalty is a capitalist’s fever dream: supply and demand syncing up in perfect harmony. But how can a true winner be decided when there are two names laying claim to the caffeinated beverage industry?

Sprunk and eCola are asking fans to stand up and literally be counted. Over the next three weeks, cast votes for your favorite carbonated drink while decked out in official merch to represent your preferred corner of the American soft drink market.

Cast your first vote by joining the official Sprunk or eCola Crew on Social Club. Then begin building up your Crew Rank — which will allow you to apply Crew colors and the iconic Sprunk or eCola logos to personal vehicles and clothing.

Cast as many votes as you like by pounding as many cans of the good stuff as your stomach can handle from Sprunk or eCola vending machines, Convenience Stores, or Snack Bowls across Los Santos and Blaine County — each one counts as a vote.

After September 14, votes will be counted and the number of Crew Members plus the tally of drinks consumed and Bodysuits claimed (more on that below) will determine the winner. The winning brand will reward all GTA Online players with their Hat, Parachute Bag, and Varsity Jacket along with a GTA$300K bonus for all those who've logged in during the event.

Free Hotring Sabre, Liveries, and More

Vacillators can get into the spirit of the Sprunk vs. eCola competition by claiming a free Declasse Hotring Sabre from Southern San Andreas Super Autos anytime this week and slapping a free eCola x Sprunk livery on it to complete the look. Additionally, all Sprunk and eCola-branded liveries available for other vehicles are also free.

While you’re out there making a statement, you’ll want to represent your team with some primary-colored apparel. Head to any clothing store’s front desk then select Outfits: Bodysuits to pick up a free Sprunk or eCola Bodysuit. Each Bodysuit claimed will also count as a vote for each brand. If you’re still on the fence, grab both — just be careful about appearing like a fair-weather fan in front of the die-hards.

And while beating down an opposing brand’s supporter doesn’t count as a vote, it may help rally others to your cause, especially since all Melee weapons are free this week. May the best brand win.

Triple Rewards for Southern San Andreas Super Sport Series Racers

As founding sponsors of the Southern San Andreas Super Sport Series, Sprunk and eCola are also proud to announce that the SSASS Series’ prize purses will be tripled through the end of the Sprunk vs. eCola event.

This Week in Simeon's Showroom

Visit the Premium Deluxe Motorsport showroom this week to see how Simeon is cashing in on the Sprunk vs. eCola chaos. Scope out this collection of vehicles, take them for a crucial test drive, or purchase them outright:

• The Bravado Buffalo STX in Metallic Bright Green and the Sprunk Racing livery
• The Lampadati Michelli GT in Classic Red and a throwback Vintage eCola livery
• The Ocelot Jugular in Classic Garnet Red and Sport Stripes livery (30% off this week)
• A Classic Bright Green Benefactor Schwartzer
• A Vapid Dominator ASP decked out in Matte Red paint and the Black Classic Sports Stripe livery

In the Window at the Luxury Autos Showroom

If you’re in the neighborhood surrounding Record A Studios, be sure to stop by the Luxury Autos showroom to check out what’s in this week’s window display, namely the Pearlescent Red Benefactor LM87 and the Pearlescent Bright Green Lampadati Corsita.

LSPD Sets Up Checkpoints at Crime Scenes Amid Violent Sprees

Word on the scanner is that the LSPD is spread thin trying to stem the tide of rising lawlessness, especially amid a rash of violent crimes. Leads and suspects are slim to nonexistent, but the city still allocated resources for cops to park next to chalk outlines on various scenes of the crime around town.

No one’s nailed the evidence down, though, so if you keep a low enough profile, you might be able to walk away with a piece of the new Service Carbine, plus a GTA$ and RP bonus. Gather enough components and you might be able to assemble a new weapon all for yourself.

4X GTA$ and RP on Lamar Contact Missions

Help LD out with some of his street-level business ventures — if you catch our drift — by completing Lamar Contact Missions and you’ll earn a whopping 4X GTA$ and RP, all week long.

3X GTA$ and RP on Stockpile

Slip into the cockpit, point yourself in the general direction of loot, and evade enemy dogfighters on your way back to base — both teams will earn 3X GTA$ and RP for competing in Stockpile. To help sweeten the pot, winning a single round of Stockpile this week will land you a GTA$200,000 bonus (delivered within 72 hours of completion).

On The Diamond Casino Podium: The Enus Paragon

Visitors running around The Diamond Casino & Resort’s lobby should slow down and give the Lucky Wheel its daily spin for the chance to win GTA$, RP, mystery prizes, and more — including the eCola-red Enus Paragon R spinning on the podium.

This Week’s Additional Vehicle Bonuses

Those on the latest generation of consoles can scope out Hao’s Premium Test Ride — a Coil Cyclone II equipped with the works, including a proprietary HSW livery. Plus, take your top-of-its-game vehicle on a long, scenic, high-speed drive between Pacific Bluffs and Mount Gordo in this week’s HSW Time Trial.

Meanwhile, the entire LS Car Meet’s gotten into the spirit of friendly competition this week: visit the Test Track to try green or red versions of the Vapid Hustler, Annis RE–7B, Grotti Bestia GTS on for size, speed, handling, and so forth. And determined types who place in the Top 4 in LS Car Meet Races for 4 days in a row will earn the keys to a Sprunk-green BF Club. Like the soda, it’s almost overwhelmingly refreshing.

GTA+

This month’s benefits for GTA+ Members include:

• The Lampadati Corsita Sports Car
• Upgrades for your Executive Office
• Free clothing and accessories
• 50% Bonus GTA$ and RP on Operation Paper Trail
• Additional Member Bonuses

Visit the  GTA+ website  to check out all the GTA+ Membership Benefits available through August 31. To learn more about how to make the most of your GTA+ Membership, check out the  GTA+ Guide .

DISCOUNTS:

On top of this week's Sprunk vs. eCola freebies, those looking to diversify their vehicular flock can purchase any of the cars below on sale. Plus, pick up a Nightclub and customize it to your exact specifications, all for 40% off.

• Vapid Chino – 50% off
• Pegassi Vacca – 50% off
• Benefactor XLS – 50% off
• Nightclubs – 40% off
• Nightclub Upgrades and Modifications – 40% off
• Declasse DR1 – 40% off
• Progen PR4 – 40% off
• Vapid Hustler – 40% off
• Annis RE–7B – 40% off
• Ocelot Jugular – 30% off

Prime Gaming Benefits

GTA Online players who successfully connect their Rockstar Games Social Club account with Prime Gaming will get GTA$125K just for playing anytime this week.

All bonus GTA$ will be deposited into your Maze Bank account within 72 hours at the start of the next weekly event. To ensure access to future benefits, make sure to visit Prime Gaming and sign up.

Grand Theft Auto V is currently available for PS4, PS5 , Xbox One, Xbox Series X|S and PC.