NVIDIA Ada Lovelace Breaks Energy-Efficiency Barrier, Supercharges 170+ Laptop Designs for Gamers and Creators

At CES today, NVIDIA announced new GeForce RTX 40 Series laptops. Powered by the company's ultra-efficient Ada Lovelace GPU architecture which delivers NVIDIA’s largest-ever generational leap in performance and power efficiency, GeForce RTX 40 Series GPUs will be featured in over 170 laptops from all of the major manufacturers.

The new GeForce RTX 40 Series laptops are up to 3x more power efficient than the previous generation and bring the Ada architecture, NVIDIA DLSS 3 and fifth-generation Max-Q technologies to laptops for the first time. For gamers, RTX 40 Series laptops deliver up to 4x the performance in AAA games like full ray-traced Cyberpunk 2077 with new RT Overdrive Mode, and, for creators, they offer blazing-fast acceleration in top creative apps such as Blender.

“With the Ada architecture, we set out to transform the performance and power efficiency of gaming and creator laptops,” said Jeff Fisher, senior vice president of the GeForce business at NVIDIA. “The new RTX 40 Series delivers enthusiast-class performance in laptops as slim as 14 inches, a new milestone.”

RTX 4090 and RTX 4080: A New Class of Flagship Laptops
The Ada architecture has also enabled a new class of enthusiast laptops that are the world’s fastest. Gamers can play on three 4K monitors for surround gaming at 60 frames per second — enough to power a professional-grade driving simulator. Creators can use the NVIDIA Omniverse platform for photorealistic, 3D virtual world building at 4K with fully simulated physics, lighting and materials. Streamers can livestream games at 4K 60 fps with AV1 encoding to Discord, and Ada’s new dual encoders cut video export time in half. RTX 40 Series flagship laptops start at $1,999 and will be available beginning Feb. 8.

RTX 4070, 4060, 4050 Laptops: Faster Than Last-Generation Flagship at One-Third the Power
The new RTX 4070, 4060 and 4050 laptops are faster than the previous-generation flagship model, using as little as one-third the GPU power. They deliver 80 fps, 1440p ultra-gaming and transform creation processes like rendering scenes in Blender, which used to take two and a half hours, to just 10 minutes. RTX 4050 laptops start at $999 and will be available beginning Feb. 22.

Fifth-Generation Max-Q Technologies Improve Laptop Efficiency
With each new GPU generation since 2017, advancements in Max-Q technology have improved laptop design. Today, alongside the launch of the GeForce RTX 40 Series laptops, NVIDIA is introducing its fifth-generation Max-Q technologies, which radically enhance efficiency and accelerate gaming performance using the following upgrades:

• NVIDIA DLSS 3 has been optimized for laptops and built into Max-Q technologies, including Whisper mode and Battery Boost, which improve performance, acoustics and battery life by up to 2x.
• The lowest voltage GDDR6 memory ever, shipped in partnership with leading manufacturers.
• Tri-speed memory control enables the GPU to switch to newer, lower-power memory states dynamically.
• Ada’s on-chip memory has been optimized for Max-Q, doubling the bandwidth, increasing the size by 16x and improving clock gating.

14-Inch Laptops More Powerful Than Ever
Before the introduction of the Ada architecture, 95% of this fastest-growing laptop segment was limited to basic tasks and apps. Equipped with GeForce RTX 40 Series Laptop GPUs, 14-inch laptops can take on tasks that were previously impossible, such as ultra-fast 3D rendering in Blender and cutting-edge AI tools in popular apps like Adobe Photoshop or Premiere Pro.

Powered by RTX 40 Series Laptop GPUs, 14-inch laptops are also gaming powerhouses, up to twice as fast as a PlayStation 5 but one-sixth the size. Gamers can play graphically intense AAA games, like Cyberpunk 2077, with ray tracing and DLSS. Connecting the ultra-portable laptops to external monitors turns them into desktop-class gaming rigs or creator studios.

Purpose-Built for 110 Million Creators
The creator market continues to grow rapidly, surpassing more than 110 million professional and hobbyist PC creators. And 3D creation on NVIDIA hardware, specifically, is showing staggering growth — with a 42 percent increase since last year.

Laptops with GeForce RTX 40 Series Laptop GPUs take advantage of the NVIDIA Studio ecosystem with RTX and Max-Q technologies to offer the ideal combination of efficiency and performance. The improved efficiency accelerates even the most demanding workflows with up to 3x longer battery life.

GeForce RTX laptop users benefit from NVIDIA Studio accelerations in over 110 of the most popular creative apps — plus exclusive access to AI-powered apps like NVIDIA Omniverse, Canvas and Broadcast. 3D artists can collaborate with one another in Omniverse from anywhere in the world, while video editors can produce on location faster with AI tools and cut export times in half with dual encoders.

Availability
GeForce RTX 40 Series laptops will be available starting Feb. 8 from the world’s top manufacturers, including Acer, Alienware, ASUS, Dell, GIGABYTE, HP, Lenovo, MSI, Razer and Samsung. They will also be available from local makers and system builders, including CyberPower PC, Eluktronics, Hasee, PC Specialist 3XS by Scan and Schenker, with more coming in Q1.

Pricing, configurations and availability will vary among regions and partners. 

New NVIDIA GeForce RTX 4070 Ti GPU brings the power and efficiency of the NVIDIA Ada architecture down to $799

Introducing the GeForce RTX 4070 Ti, available January 5th, starting at $799. The GeForce RTX 4070 Ti is faster than the GeForce RTX 3090 Ti, at nearly half the power, thanks to NVIDIA Ada Lovelace architecture innovations and NVIDIA DLSS 3. In fact, the GeForce RTX 4070 Ti will max out your 1440p monitor, delivering over 120 FPS in modern games like A Plague Tale: Requiem, Warhammer 40,000: Darktide, and F1 22.

With the GeForce RTX 4070 Ti, gamers can experience 2023’s upcoming titles at their very best, and marvel at advanced ray tracing in Cyberpunk 2077, Portal with RTX, The Witcher 3: Wild Hunt, and many more jaw-dropping ray-traced titles.

1440p is a sweet spot for many enthusiast gamers. Pixel counts are 78% higher than 1080p, greatly increasing graphical clarity and detail. High refresh rate 1440p monitors are widely available at great prices. And graphics cards capable of playing the latest titles at 1440p at max settings, at high frame rates, are now available.

The GeForce RTX 4070 Ti is perfect for these PC gamers, thanks to its 7680 CUDA Cores and 12 GB of super-fast GDDR6X memory.

For users with a GeForce GTX 1080 Ti or GeForce RTX 2080, the GeForce RTX 4070 Ti offers a tremendous upgrade. Combined with DLSS 3 technology, the GeForce RTX 4070 Ti delivers an incredible 12x relative performance upgrade over the legendary GeForce GTX 1080 Ti.

The GeForce RTX 4070 Ti supports NVIDIA’s newest RT and Tensor Cores that are more powerful than previous GPUs, and supports new features, including Displaced Micro-Meshes and NVIDIA DLSS 3.

NVIDIA DLSS is a breakthrough in AI-powered graphics that massively boosts performance, and its adoption is happening at record breaking speeds, with over 250 gaming and creative apps available now. And thanks to Unreal Engine 4, Unreal Engine 5, and Unity plugins, it’s easy for developers to add it to their project.

In addition to running faster than the GeForce RTX 3090 Ti, the GeForce RTX 4070 Ti uses 43% less power on average while gaming: just 226W, versus the 3090 Ti’s 398W. And while idle, web browsing, or watching videos, its power usage barely registers thanks to architectural enhancements of the GeForce RTX 40 Series.

GeForce RTX 40 Series GPUs enable live streamers and video editors to use AV1, the next generation codec. Live streamers will be able to push higher resolutions and frame rates, with improved quality at the current max bit rates in popular streaming apps and platforms. Combined with incredible gaming performance, GeForce RTX 4070 Ti GPUs enable streaming the latest PC games with RTX at up to 4K 60FPS and 1440p 120FPS with AV1 encoding.

AV1 is also enabled in the top video editing apps, including Adobe Premiere Pro (via the Voukoder plugin), DaVinci Resolve, and Jianying (the top video editing app in China). Along with the improved quality that AV1 delivers, GeForce RTX 4070 Ti features dual 8th Generation NVIDIA Encoders, bringing video editors up to 2X video export speed.

3D creators see up to 70% increase in performance compared to the GeForce RTX 3070 Ti in the most popular apps — like Blender, Unity, Unreal Engine and Chaos V-Ray. They also unlock creative freedom by unifying 3D assets, libraries, and tools in NVIDIA Omniverse.

And all creators can benefit from the new 4th generation Tensor Cores for AI tools, providing up to 2X increased performance compared to last gen.

The GeForce RTX 4070 Ti also includes all the same advancements, enhancements, and innovations as other GeForce RTX 40 Series graphics cards, enabling you to reduce system latency with NVIDIA Reflex for smoother gaming, for example. And don’t forget, every existing GeForce innovation and enhancement is also available for buyers of GeForce RTX 40 Series graphics cards, including G-SYNC, GeForce Experience one-click overclocking and game optimization, Shadowplay recording, and so much more. See the full list here.

With the leading ray tracing performance of the Ada architecture, NVIDIA DLSS 3, Reflex, and a ton of other cutting edge tech, the GeForce RTX 4070 Ti is a great max settings 1440p gaming GPU. 

GeForce RTX 4070 Ti Available January 5th

If you want to add the GeForce RTX 4070 Ti to your system, or want a pre-built with the beyond fast graphics card, head over to our Product Finder from January 5th, 6am PT to see what’s available in your region.

The GeForce RTX 4070 Ti will be available from top add-in card providers ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY and ZOTAC, as well as from gaming system integrators and builders worldwide.

To put your upgraded system through its paces, download the new Game Ready Driver launching January 5th, then play one of the latest NVIDIA DLSS 3 games.

DLSS Momentum Continues: 50 DLSS 3 Released and Upcoming Games, Over 250 DLSS Games and Creative Apps Available Now

NVIDIA’s AI-powered DLSS continues to set the standard for super resolution technologies. NVIDIA DLSS uses AI and GeForce RTX Tensor Cores to boost frame rates while maintaining great image quality. Released in October, DLSS 3 adds new Frame Generation technology that enables DLSS performance boosts of up to 4X over native rendering.

DLSS 3 is already available in 17 games, with another 33 games and apps on the way soon. And GeForce RTX users can now enable AI-powered performance boosts of DLSS in over 250 released games and creative apps.

New DLSS games announced at CES 2023 include:

DLSS 3

• Marvel’s Midnight Sun (updates to DLSS 3 in Jan)
• The Day Before (coming later this year with ray tracing and DLSS 3)
• THRONE AND LIBERTY (launching with DLSS 3)
• Witchfire (launching later this year with DLSS 3)
• Atomic Heart (launching Feb 21 with DLSS 3)
• Warhaven (coming soon with DLSS 3)
• Dakar Desert Rally (updates to DLSS 3 in Jan)
• The Cycle: Frontier (updates to DLSS 3 in Jan)
• Conqueror’s Blade (updates to DLSS 3 in Jan)
• Tower of Fantasy (updates to DLSS 3 in April)
• ILL Space (launching early access later this year with ray tracing and DLSS 3)

DLSS 2

• Dead Space (launching Jan 27)
• Judgment (available now)
• Lost Judgment (available now)

NVIDIA is bringing RTX 4080 GPUs to its GeForce NOW cloud-gaming service

GeForce NOW is going beyond fast, delivering GeForce RTX 4080-class gaming to billions of devices — available exclusively in the new, high-performance Ultimate membership tier.

Powered by the NVIDIA Ada Lovelace architecture, upgraded GeForce NOW RTX 4080 SuperPODs will deliver over 64 teraflops of graphics horsepower to an individual user, which is more than 5x that of an Xbox Series X and nearly 1.75x over the previous-generation SuperPODs.

The GeForce NOW Ultimate membership raises the bar on cloud gaming, bringing it closer than ever to a local gaming experience. With GeForce RTX 4080 performance, Ultimate members will be the first to experience true PC gaming — streaming at up to 240 frames per second from the cloud with full ray tracing and DLSS 3, in hit games like Portal With RTX. With the addition of NVIDIA Reflex, GeForce NOW achieves click-to-pixel latency below 40 milliseconds — another first in cloud gaming.

“NVIDIA’s Ada architecture is a big leap in graphics quality, and through GeForce NOW we’re streaming an RTX 4080 experience to more devices and more gamers than ever,” said Jeff Fisher, senior vice president of GeForce at NVIDIA. “GeForce NOW Ultimate members will have the technology and the performance to experience even the most demanding games in their full ray-traced glory.”

Current GeForce NOW RTX 3080 members will be upgraded immediately to Ultimate memberships and be among the first to experience the full benefits of GeForce RTX 4080 performance in the cloud when the servers start rolling out later this month.

RTX Technologies to the Cloud
NVIDIA RTX technologies introduced with the Ultimate membership are lifting cloud gaming to new heights. NVIDIA Reflex 240-fps mode brings frame-pacing technology to the cloud, which helps streamline the execution of game simulation, rendering and encoding on the server. When paired with an NVIDIA G-SYNC® monitor, GeForce NOW will vary the streaming rate to the client for the first time, delivering smooth and instantaneous frame updates to client screens on Reflex-enabled games — further driving down total latency.

Next-generation RTX technologies coming to GeForce NOW include full ray tracing and DLSS 3 — introduced with the GeForce RTX 40 Series launch. They deliver beautiful, cinematic-quality graphics and use AI to keep frame rates smooth.

The Ultimate Benefits
GeForce NOW Ultimate members are set to receive three major streaming upgrades. The new SuperPODs are capable of rendering and streaming at up to 240 fps. Paired with NVIDIA Reflex, members’ game play will feel as if it is on a desktop PC.

4K gaming goes from fast to beyond fast with an upgrade from 60 fps to 120 fps, while ultrawide monitors will be supported for the first time, at up to 3,840 x 1,600 resolution, including many popular variants such as 3440 x 1440 and 2560 x 1080.

Ultimate members can enjoy longer streaming sessions, fastest access to the highest-performance cloud gaming servers and game settings that persist from session to session.

It’s Time to Play the Game
GeForce NOW recently eclipsed the 1,500 game milestone — with mega-hits from top publishers like Electronic Arts and Ubisoft, popular PC indie titles like Valheim and Rust, and over 100 of the biggest free-to-play games like Fortnite and Genshin Impact. New games are released every GFN Thursday, and new features like Ubisoft account syncing bring members into their games instantly. Games are available from the biggest PC game stores, including Steam, Epic, Ubisoft and Electronic Arts.

Members will be able to stream some of the biggest upcoming PC game launches on the service, starting with Portal With RTX later this week. Relive the critically acclaimed and award-winning Portal reimagined with full ray tracing and higher frame rates with DLSS 3, streaming from the cloud.

Ultimate members will see performance multiply with DLSS 3 for Atomic Heart, from Mundfish and Focus Entertainment. FNTASTIC and MyTona’s The Day Before launches later this year, accelerated by DLSS 3, and with a detailed world enhanced with ray-traced reflections. Stream with, or against, friends with the realistic physics engine in Party Animals from Recreate Games and Source Technology.

The GeForce NOW catalog features many of the most popular PC games, including recent day-and-date releases of Marvel’s Midnight Suns, Warhammer 40,000: Darktide and The Witcher 3: Wild Hunt Next-Gen Update, as well as massive, free-to-play titles like Destiny 2, Lost Ark and Apex Legends.

Pricing and Availability
The GeForce NOW Ultimate membership is available for new user sign-ups today, at $19.99 per month or $99.99 for six months. GeForce RTX 3080 members’ accounts have already been converted to the new membership at their current pricing. Upgraded GeForce RTX 4080 performance streaming from the new SuperPODs will be available in North America and Europe starting later this month, with continued rollout over the months to follow. Quantities are limited.

New In the NVIDIA Studio

A creative revolution is underway as a rising wave of 2D artists moves to 3D. For them, and the 110 million professional and hobbyist PC creators, there’s NVIDIA Studio. New 40 Series NVIDIA Studio laptops and GeForce RTX 4070 Ti graphics cards are powering this tidal shift as they enable RTX accelerations in more than 110 of the most popular (and graphically demanding) applications, while powering incredible, time-saving AI tools.

And there’s breaking news with the entire Studio suite of apps — Omniverse, Canvas, Broadcast and RTX Remix.

• Omniverse is expanding with Blender enhancements, a new suite of experimental generative AI tools for 3D artists and thousands of new, free Universal Scene Description (USD) assets.
• Built on Omniverse, NVIDIA RTX Remix will enter early access soon. The free modding platform provides tools to quickly create and share mods for classic games with full ray tracing, enhanced materials, DLSS 3 and NVIDIA Reflex.
• Broadcast is adding new features, including eye contact and vignette; plus improvements for the popular virtual background feature, adding temporal information for increased stability.
• Canvas will introduce 360-degree images that can be used as environment maps in 3D apps.

Finally, there’s RTX Super Resolution, a feature that uses AI to improve the quality of video streaming by removing blocky compression artifacts and upscaling video resolution. Video Super Resolution will be available on GeForce RTX 40 and 30 Series GPUs with the February release of Chrome and Edge browsers.

NVIDIA Reflex Ecosystem Continues To Expand With New Games, 1440p 360Hz Monitors & GeForce NOW Support

Reflex gets even better with new game support, 1440p 360Hz displays with Reflex Analyzer, and more

NVIDIA Reflex enables GeForce players to reduce system latency by up to 50%, for the most responsive gaming experience possible on any platform. At CES we announced the addition of  Party Animals from Recreate Games and Source Technology to the Reflex roster,  bringing the tally of  released games supporting NVIDIA Reflex to over 50. 

GeForce RTX 40 Series GPUs power 1440p gaming at ultra-high FPS, delivering the responsive, precisive experience that competitive gamers demand.  At CES, NVIDIA announced two new 1440p 360 Hz esports displays: the Acer Predator XB273U F is now available and the upcoming AOC AGON PRO AG276Q.

Together with next generation 1440p 360Hz G-SYNC with Reflex displays, competitive gamers can now play at 1440p without compromise. 1440p gaming on RTX 40 Series gives players increased image fidelity and improved motion clarity without trading off refresh rate or responsiveness.

Also announced at CES, the new Alienware 500Hz Gaming Monitor (AW2524H) 24.5” 1080p NVIDIA G-SYNC display with Reflex which joins the ASUS ROG Swift Pro PG248QP 540Hz 24” 1080p G-SYNC display with Reflex. 

NVIDIA GeForce NOW Streams Vast Library of AAA Games to Cars

NVIDIA announced that the high-performance GeForce NOW cloud gaming service will be coming to cars. Hyundai Motor Group, one of the world’s largest automakers with the Hyundai, Kia and Genesis brands; BYD, the world’s leading manufacturer of new energy vehicles (NEVs); and Swedish premium electric vehicle and lifestyle brand Polestar are the first working with NVIDIA to deliver GeForce NOW in their vehicles.

Today’s announcement expands NVIDIA’s vehicle infotainment offerings, which include a suite of products and services that improve the cockpit experience. Coupling NVIDIA’s heritage in gaming and infotainment, GeForce NOW can stream a real-time, full PC-gaming experience beyond desktops, laptops and mobile devices, now to software-defined cars.

The new GeForce NOW offering can enhance time spent charging or riding in vehicles, as it enables front-seat occupants to stream games while parked, and passengers to game in the back seat if screens are available.

“Accelerated computing, AI and connectivity are delivering new levels of automation, safety, convenience and enjoyment to the car,” said Ali Kani, vice president of automotive at NVIDIA. “The ability to stream popular titles from gamers’ libraries along with dozens of free-to-play games will bring the in-vehicle infotainment experience to new heights.”  

GeForce NOW uses breakthrough low-latency streaming technology powered by GeForce servers in the cloud, enabling real-time game play with more than 1,000 titles, including top-rated ones such as A Plague Tale: Requiem, The Witcher 3: Wild Hunt and Cyberpunk 2077, from leading PC game stores including Steam, the Electronic Arts app, Ubisoft, Epic Games Store and GOG.com. The service also includes many of the most popular free-to-play games like Fortnite, Lost Ark and Destiny 2.

Automakers Log On

• Hyundai Motor Group, which includes as standard NVIDIA DRIVE in-vehicle infotainment systems across its Hyundai, Kia and Genesis lineup, will include GeForce NOW in its vehicles.
• BYD, which is developing its NEVs on the NVIDIA DRIVE platform, is also working with NVIDIA to bring the in-vehicle cloud gaming experience of GeForce NOW to the international automotive market.
• Polestar, which is also powered by NVIDIA DRIVE centralized compute, will bring the cloud gaming service to its EVs.

GeForce NOW is available from NVIDIA in North America and Europe, and through GeForce NOW Alliance partners in other parts of the world.