Gamers can get ready to drift, boost, jump and crash on Hot Wheels’ iconic orange tracks in various single player game modes. Gamers can also challenge friends in multiplayer races, both online and offline, leveraging a split screen mode.

Hot Wheels Unleashed offers players the opportunity to drive the cars as if they were playing with the die-cast toys. The gameplay includes adrenaline-filled races, an extended choice of Hot Wheels vehicles with different attributes and rarity levels that players can customize with different skins, and jaw-dropping tracks set in everyday-life locations with special track pieces and interactive items.

The game also features a revolutionary Track Editor enabling players to customize tracks in any game environment and share them with the game’s community.

Bringing the fun of the iconic Hot Wheels brand to all main gaming platforms, Hot Wheels Unleashed™ has been the most successful title in developer Milestone’s history. A year and a half since its launch, Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, are excited to reveal data showcasing the title's amazing success.

Hot Wheels Unleashed has sold more than 2 million copies worldwide and boasts more than 8 million players registered across all platforms, including Xbox Game Pass and PlayStation Plus collection. Racers have collectively spent the equivalent of nearly 929 years playing the game.

“We are always excited to find great partners that help us bring Mattel’s brands to fans in all-new ways,” said Mike DeLaet, Global Head of Digital Gaming at Mattel. “Milestone has done a phenomenal job with Hot Wheels Unleashed, and we’re thrilled that the Hot Wheels community has loved the game as much as we loved creating it.”

“Hot Wheels boasts one of the most engaged and passionate fan bases of any brand in the world,” said Luisa Bixio, Milestone CEO. “We’re proud that Mattel trusted us to bring the brand to life in Hot Wheels Unleashed, and so pleased with how consumers have responded."

To date, more than 1 million liveries have been created with a peak of more than 20 thousand submissions in a single day. The Track Builder is dedicated to players who want to take full control of the iconic orange track and build their dream circuits. So far, more than 350,000 original tracks have been designed to unleash maximum fun. These impressive figures demonstrate the passion of the Hot Wheels fan base and their desire to feel like they are part of the historic brand that marked the childhood of many of today’s gamers.

Across all vehicle categories, the Hot Wheels Twin Mill 2021 was Hot Wheels Unleashed's most used car, being selected for over 20% of total races played.

Hot Wheels Unleashed is available for PS5, PS4, Xbox Series X|S, Xbox One, Nintendo Switch and PC.