“At PlayStation, we believe ‘play has no limits,’ and few cultural spaces have better defined that spirit than women’s sports and especially the WNBA,” said Andrea Perez, Senior Vice President of Brand, Product and Services Marketing at Sony Interactive Entertainment. “We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.”

As part of the partnership, PlayStation will explore various marketing opportunities with the WNBA, starting with the AT&T WNBA All-Star Game taking place in Las Vegas on July 15. More details about the collaboration will be shared in the lead-up to the All-Star Game.

Recently through its PlayStation Playmakers program, SIE signed on rising WNBA stars Arike Ogunbowale, NaLyssa Smith and Zia Cooke as new talents to its existing roster and will team up with them to highlight their passion for gaming. Featuring athletes, creators, actors, artists, gamers and entertainers from around the world, PlayStation Playmakers is a vibrant community of talent working collaboratively with PlayStation to provide fans with early looks and behind-the-scenes access.

“The WNBA is thrilled to partner with PlayStation to engage our dynamic fanbase through new and immersive ways,” said Phil Cook, Chief Marketing Officer, WNBA. “Many WNBA fans are passionate gamers and we look forward to PlayStation establishing a new level for our tech savvy fans to experience our game.”

This announcement follows a previous announcement of PlayStation as the official partner of UEFA Women’s Football, and marks SIE’s latest effort to elevate women’s sports and spotlight the next generation of athletes.