During a global event in Amsterdam, the EA Sports FC 24 cover star was revealed as Manchester City striker, Erling Haaland, who put in a surprise appearance alongside fellow superstars from the World's Game including Didier Drogba, Luis Figo, Laura Georges, Alex Scott and more.

Announcements ranged from detailing three new cutting-edge technologies using real match data to deliver realistic in-game play and bringing men and women's footballers together onto the same pitch in a world first for Ultimate Team.

Electronic Arts debuted the below EA Sports FC 24 gameplay trailer showcasing the ground-breaking realism delivered by HyperMotion V, which uses volumetric data from over 180 professional matches in the men's and women's game to deliver revolutionary true-to-football movement and animations.

Today, in celebration of Women’s History Month, EA SPORTS FC announced a new sponsorship deal with long-standing partners UEFA, to become title partners of their Women In Football Leadership Programme (WFLP).

Now in its tenth year, the WFLP is an annual week-long programme, supported by the IMD Business School, aimed at advancing the careers of women capable of influencing the football industry, both today and in the future. The programme has been running since 2014, benefitting over 240 women so far.

This year’s programme, in partnership with EA SPORTS FC, will take place in August at the UEFA headquarters in Nyon, Switzerland, supporting over 30 women from across the football industry, with candidates selected based on their future potential in the world of football. Involving key-note speeches from existing leaders in the industry, a variety of group training sessions, as well as one-on-one-coaching, the WFLP is designed to improve leadership skills, encourage networking and build self-confidence in order for the participants to achieve their full potential.

Andrea Hopelain, GM & SVP of Publishing at EA SPORTS says: “Women’s History Month is all about celebrating the achievements of women and what better way for us to do this than partner with UEFA to support this fantastic programme. In line with this year’s Women’s History Month theme of inspiring inclusion, we’re really proud to be paving the path for women within our organization and the wider industry to become leaders in the world of football.”

Thomas Junod, Head of the UEFA Academy adds: “We are thrilled to welcome EA SPORTS FC as the new presenting partner for our well-established UEFA Women in Football Leadership Programme. This unparalleled initiative champions the advancement of women poised to shape the future of football, offering a dynamic platform for exchange, networking, and empowerment. The inclusion of participants from EA SPORTS will inject fresh, innovative ideas and perspectives into our conversations.”

This programme sponsorship builds on multiple commitments from EA SPORTS FC to champion women in football, following on from the EA SPORTS Women’s Football Summit in 2022, at which a number of initiatives were announced, as well as this year’s addition of women into Ultimate Team in EA SPORTS FC 24.

EA Sports FC 24 Takes In-Game Realism to the Next Level

EA Sports has changed the way people play and enjoy football, and new, cutting-edge technologies will see EA Sports FC 24 deliver unparalleled realism in every match.

EA Sports FC 24 will include:

• HyperMotionV* is our biggest leap forward in realism to-date, translating the rhythm and fluidity of real-world football into The World's Game using volumetric data from more than 180 professional men's and women's football matches that allows us to reflect real-world movement in-game more than ever before.
• PlayStyles optimised by Opta dimensionalises athletes, going beyond overall ratings to bring to life the on-pitch abilities that make players special. Each PlayStyle gives players unique capabilities you'll see and feel that make their way of playing more authentic.
• An enhanced Frostbite Engine delivers The World's Game in lifelike detail, bringing a new level of immersion through redesigned player models, smoother animations and visibly unique characteristics that make each player special. Kits now move like real-world materials, reacting to a player's stride, shifting as they change direction, and flowing along with them as they play.

A World-First as Men's and Women's Football Comes Together on the Same Pitch

As part of a broader commitment to women's football, EA Sports FC 24 will bring men and women's football together to play on the same pitch for the first time. Players will be able to experience brand-new Ultimate Team features, including welcoming women footballers to the pitch for the first time in Ultimate Team for players to craft their dream XI.

Introducing the EA Sports FC 24 Cover Star

At the event, Manchester City and Norway striker, Erling Haaland, was unveiled as the EA Sports FC 24 cover star. After Haaland's historic treble-winning season with Manchester City, including the record number of goals scored in a Premier League season, he stood out as the clear choice to herald a new era in EA Sports's long history. EA Sports cover stars have always defined the peak of football talent – in real life and in-game – and Haaland's phenomenal attributes across finishing, positioning and physicality are no exception.

An Authentic Football Experience

With authenticity and innovation at its core, EA Sports FC 24 showcases the best players from the biggest clubs, leagues, and competitions around the globe – in both the men's and women's game.

Having already confirmed that some of the world's best competitions would feature in EA Sports FC – including LALIGA EA Sports, Bundesliga, Serie A and CONMEBOL Libertadores – EA Sports announced an exclusive renewal with UEFA, meaning EA Sports FC 24 is the only place you can play the iconic UEFA Champions League, UEFA Women's Champions League, UEFA Europa League and UEFA Europa Conference League and UEFA Super Cup.

Additionally, EA Sports announced an exciting long-term renewal with the Premier League, historically the most popular league in game.

Two additional women's football leagues – the Google Pixel Frauen-Bundesliga and Liga F – are confirmed to feature in EA Sports FC 24, joining the Barclays Women's Super League, the D1 Arkema, the National Women's Soccer League and the UEFA Women's Champions League.

EA Sports FC 24 is available for Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S and PC.