Fans of all ages are encouraged to celebrate by playing all of Mario’s greatest hits, from classic games featuring Mario released on the Nintendo Entertainment System and Super Nintendo Entertainment System now available on Nintendo Switch Online*, to his newest venture into the Flower Kingdom, Super Mario Bros. Wonder. A full list of MAR10 Day activities is available at Mario.Nintendo.com. You can “Press Start” on the celebration now by checking out this special video that takes fans on a journey through Mario’s adventures over the years.

That’s just the beginning! Here’s a bunch of ways that Mario fans can level up their MAR10 Day this year:

• Play Classic Games Featuring Mario with Nintendo Switch Online: In honor of MAR10 Day, Nintendo is offering twice the fun with the Nintendo Switch Online 14-Day Free Trial Membership (typically 7 days), available now through March 17. Challenge friends and family to classic games like Super Mario Bros. on NES and Super Mario World on Super NES with Nintendo Switch Online. This Free Trial is also available for Nintendo Switch owners who have previously claimed a Nintendo Switch Online free trial, so everyone can join in the fun! For more information, visit here.
• Play Super Mario World on Super Nintendo Entertainment System – Nintendo Switch Online and Earn Rewards –
  • From now through April 1 (ends at 6 p.m. Pacific Time), users with any paid Nintendo Switch Online membership can redeem Platinum Points to obtain classic Mario icon elements by playing Super Mario World on Super Nintendo Entertainment System - Nintendo Switch Online.
  • Both paid Nintendo Switch Online members and those with the 14-Day Free Trial Membership can play Super Mario World on Super Nintendo Entertainment System – Nintendo Switch Online to earn My Nintendo Platinum Points**.
  • Fans can also celebrate MAR10 Day by redeeming Platinum Points for digital and physical rewards like a My Nintendo™ Mario Zipper Pouch and Super Mario Removable Tech Stickers).
• Explore Deals on Even More Games Featuring Mario: Head to the Sales & Deals page on Nintendo.com or visit the Nintendo eShop on your Nintendo Switch system from March 7 at 12 a.m., through March 17 at 11:59 p.m. Pacific Time to get Mario Kart 8 Deluxe, Mario Party Superstars, MARIO + RABBIDS SPARKS OF HOPE, and more for a suggested retail price of just $39.99 each! In addition, select retailers will offer a special deal from March 10 to March 16, with $20 off select games*** such as Mario Kart 8 Deluxe, Super Mario Party, Luigi's Mansion 3, and more. And if you purchase a Nintendo Switch, Nintendo Switch — OLED Model, or Nintendo Switch Lite system from select retailers including Amazon, Best Buy, GameStop and Target, you will also receive a $25 retailer gift card (Offer valid March 10-16; available while supplies last. See participating retailers for details).
• Participate in Two My Nintendo Sweepstakes – From now through April 16, enter the My Nintendo LEGO® Super Mario Sweepstakes**** for a chance to win a trio of exciting LEGO® Super Mario™ sets featuring Bowser, Dorrie and Yoshi. Also from now through April 23, you can enter the My Nintendo™ BlackMilk X Super Mario™ - Princess Peach Sweepstakes***** for a chance to win an outfit inspired by Princess Peach.
• Celebrate with Fellow Mario Fans
  • MAR10 Day at Nintendo New York: On March 10, jump into the Nintendo New York store for a meet-and-greet with Mario and Luigi, the opportunity to challenge our ambassadors on the Nintendo Switch system, free MAR10 Day giveaways (while supplies last) and a screening of The Super Mario Bros. Movie.
  • Mario Kart 8 Deluxe Open March 2024 Tournament – Also on March 10, you can join an online Mario Kart 8 Deluxe tournament****** from noon to 6 p.m. Pacific Time, with the top 310 players receiving 1K My Nintendo Gold Points each! Just remember, every shell you throw may come back to haunt you (or at least slow you down).
    • To enter, you must participate in the Tournament in the Mario Kart 8 Deluxe game during the Tournament Period. To access the Tournament, select the following, in order, within the Mario Kart 8 Deluxe game: Online Play, Tournaments, Search by Code. Enter the following code to enter the in-game tournament: 3409-7365-4571
  • GameStop In-Store Demo – Stop by participating GameStop locations on March 16 from noon to 4 p.m. local time to play together and share the fun! Play games featuring Mario and friends and receive free Mario-themed items, while supplies last.
• Watch The Super Mario Bros. Movie and Check Out the Companion Digital Guidebook – What better way to celebrate MAR10 Day than to watch The Super Mario Bros. Movie? If you want to impress your family and friends with your Mushroom Kingdom knowledge, follow along with the free digital guidebook that reveals hidden game references in the movie. (Sign in with your Nintendo Account—or create one for free—to view the guide.)
• Celebrate Mario with Play Nintendo – Gather the kids to check out Play Nintendo, a web site where young Nintendo fans can learn about Mario, take quizzes and even download printable mustaches to look like Mario and Luigi.
• And … more? Yes. More: Visit Mario.Nintendo.com to find out what else Nintendo has in store for MAR10 Day.

Let’s-a go!

* Nintendo Switch Online membership (sold separately) and Nintendo Account required for online features. Free trial automatically converts to 1-month auto-renewing membership at the then-current price unless automatic renewal is turned off by the end of the free trial. Credit card/PayPal account required for 18+. Free trial cannot be redeemed for a Nintendo Switch Online – Expansion Pack membership nor by a Nintendo Account with an active Individual Membership or Family Membership. Persistent Internet, compatible smartphone and Nintendo Account age 13+ required to access some online features on the app, including voice chat. Data charges may apply. Online features, Save Data Cloud and Nintendo Switch Online smartphone app features available in compatible games. Not available in all countries. The Nintendo Account User Agreement, including the Purchase and Subscription terms, apply. nintendo.com/switch-online

** A Nintendo Account is required to receive and redeem points. Terms apply (https://accounts.nintendo.com/term_point).

*** Offer valid 3/10/2024 to 3/16/2024; available while supplies last. Savings based on suggested retail price. Actual savings may vary. See participating retailers for details.

**** NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the United States and Canada (excluding Quebec) who are 13 years old or older. Sweepstakes begins 5:00PM PT on 3/4/2024 and ends at 11:59PM PT on 4/16/2024. To enter, you must (1) have a Nintendo Account (if you do not have a Nintendo Account you can register for one at https://my.nintendo.com/; (2) visit https://my.nintendo.com/rewards/bf1ef4b103df7f2d, (3) sign in to your Nintendo Account, and (4) redeem 10 Platinum Points per entry at the My Nintendo LEGO® Super Mario™ Sweepstakes page (https://my.nintendo.com/rewards/bf1ef4b103df7f2d) as stated in Official Rules. There will be five (5) winners. Each winner will receive one (1) LEGO® Super Mario™ Dorrie's Sunken Shipwreck Adventure Expansion Set (ARV $44.99 USD), one (1) LEGO® Super Mario™ Bowser's Muscle Car Expansion Set (ARV $29.99 USD) and one (1) LEGO® Super Mario™ Yoshi’s Egg-cellent Forest Expansion Set (ARV $9.99 USD). Total ARV of all prizes: $424.85 USD. Odds of winning depend on number of eligible entries received. Details and restrictions apply. For Official Rules, visit https://www.nintendo.com/events/rules/mynintendo-lego-super-mario-official-sweepstakes/. Sponsor: Nintendo of America Inc., 4600 150th Avenue NE, Redmond, WA 98052.

*****NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the United States and Canada (excluding Quebec) who are 13 years old or older. Sweepstakes begins 11:00AM PT on 3/4/2024 and ends at 11:59PM PT on 4/23/2024. To enter, you must (1) have a Nintendo Account (if you do not have a Nintendo Account you can register for one at https://my.nintendo.com/; (2) visit https://my.nintendo.com/rewards/f5aa49489e26a0a0, (3) sign in to your Nintendo Account, and (4) redeem 10 Platinum Points per entry at the My Nintendo BlackMilk x Super Mario™ – Princess Peach Sweepstakes page (https://my.nintendo.com/rewards/f5aa49489e26a0a0) as stated in Official Rules. There will be three (3) winners. Each winner will receive one (1) Princess Peach Shiny Bomber Jacket (XXS – XXL) (ARV $90.99 USD), one (1) Princess Peach HW Ninja Pants (XXS – XXL) (ARV $51.72 USD) and one (1) Princess Peach Sheer V Crop (XS – XXL) (ARV $38.62 USD). Total ARV of all prizes: $543.99 USD. Odds of winning depend on number of eligible entries received. Details and restrictions apply. For Official Rules, visit https://www.nintendo.com/events/rules/mynintendo-blackmilk-super-mario-official-sweepstakes/. Sponsor: Nintendo of America Inc., 4600 150th Avenue NE, Redmond, WA 98052.

****** NO PURCHASE NECESSARY. Open to legal residents of the US and Canada who are age 13+ and Mexico who are age 18+ and have access to a Nintendo Switch system, Mario Kart 8 Deluxe game, reliable high-speed internet connection, and any Nintendo Switch Online membership. Tournament begins at 12:00 PM PT on 3/10/2024 and ends at 6:00 PM PT on 3/10/2024. To participate, players must enter the specified Online Tournament in the Mario Kart 8 Deluxe game during the Tournament Period and enter the code specified in the Official Rules for that Tournament Day. Winners will be determined on or around 3/12/2024. There will be 310 winners, selected based on the number of points accumulated in up to 24 races during that Tournament Day. Each winner will each receive 1,000 My Nintendo Gold Points (ARV $10 USD each). Total prize ARV $3,100 USD. A Nintendo Account is required to receive and redeem points. Terms apply (https://accounts.nintendo.com/term_point). Skill of participating players determines the winner(s). See Official Rules for details and restrictions: https://nintendo.com/events/rules/mario-kart-open-march-2024/ Sponsor: Nintendo of America Inc., 4600 150th Ave NE, Redmond, WA 98052.