In the world of gugs, the pen (or keyboard) is far mightier than the sword! In need of a gugful of information? Look no further, as the gugs have… TAKEN OVER… PLEASE SEND HEL..!

 Featuring the developer's unique gug creation system, which allows the game’s code to be rewritten and adapted as you play, GUG offers near-endless opportunities to create all manner of ‘gugs’ to use in tactical turn-based battles. For MLC, every word has the potential to become a gug, and players will soon be able to turn the dictionary’s worth of words into an army of powerful gugs. 

Each gug possesses unique abilities and appearances, and no two gugs are ever the same, ensuring an endless well of bizarre and powerful creatures to collect and unleash on your enemies. Even GUG’s developers don’t know what wacky attacks or abilities each gug will have the power to harness! Make and claim new gugs, encounter gugs created by the imagination of other players, and gradually build up your Gugopedia as you battle gugs old and new. Once a gug is unleashed on the world, players will have the chance to encounter them again, with gugs from previous runs and those generated by other players popping up to take you down in gug on gug warfare!

“We're gugging overjoyed to share our first game, GUG! We're jumping headfirst into new gaming frontiers, using machine learning to create game mechanics dynamically. This can give players unique, whimsical game experiences, which we think are qualitatively different to anything currently out there,” said Sam Roads, Growth Marketer at Martian Lawyers Club, “In GUG, the player can generate a team of unique creatures in real-time, each totally different. It's a lot of fun trying to win seemingly impossible battles with often broken combos!”

GUG developer Martian Lawyers Club will be at Gamescom 2024, exclusively showcasing the game to attendees for the first time in the main indie Hall 10.2 at stand F027g.

Every gug is initially created with a randomised set of abilities, stats, appearance, and name based on the player's chosen words, with an emphasis on being as whimsical and creative as possible. At which point, the gug’s abilities are turned into playable code, which is then compiled and injected into the game itself, making an all-new gug playable in GUG! MLC have created an applet that will allow players to starting making gugs ahead of release and then share them with the world, no matter how wacky!

Key Features:

• Forge: Unique gug creation: Each gug is procedurally generated from a single word you type. Even we don't know what's going to happen each time you forge!
• Fight: Unexpected threats: Battle gugs from previous runs and other players. Innovate to counter your own creations!
• Explore: Collect and claim: Seek out new gugs. Get credited in the Gugopedia for each gug you discover!

GUG is coming to PC (Steam) in Winter 2024.