This renewal will see KONAMI retain multiple commercial rights, including player access, media opportunities, and the use of official club branding, imagery, and recreations in the eFootball™ series.
During the five-year partnership period, Manchester United FC have enjoyed multiple on-pitch successes including two domestic cup wins. KONAMI has been proud to support the club in its endeavours and are excited for the continuation of the agreement.
United fans to win big with incredible eFootball ticket giveaway!
To commemorate working with one of global sports’ biggest institutions, KONAMI are giving one lucky fan the chance to secure 2 tickets to every single Manchester United FC home league and domestic cup fixture during the 24/25 season.
A truly incredible prize for one of the most in-demand clubs to watch in football.
To find out more and enter, follow the link here.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: "It is very exciting to be announcing an extension to such a successful partnership. Manchester United FC are truly one of giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal. To have secured a bright future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series. We endeavour to keep evolving our product to bring the best user experience possible’.
Florence Lafaye, Commercial Director at Manchester United FC, said: “We are delighted that KONAMI will continue as a key member of our family of partners, and we are excited about the opportunities our involvement with the eFootball series brings. Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”
Celebrate the renewal in eFootball today!
To bring the millions of eFootball™ users closer to the action, there will be an in-game campaign to honour the extension.
From 15th-29thAugust, users can receive a free ‘Highlight: Bruno Fernandes’ card, take their chance to win three massive Manchester United FC player cards, and compete in the Manchester United FC themed Challenge Event where they could win a legendary ‘Epic: Paul Scholes’ card.