Summer Game Fest, a fan-first celebration of the future of video games, unites consumers, media, influencers and thought leaders for a multi-day in-person and digital celebration of the video game industry.
This year’s SGF will feature a Live Kickoff show, hosted by Geoff Keighley (The Game Awards) from YouTube Theater on Friday, June 6; SGF: Play Days for Media + Influencers on June 7-9 in Downtown Los Angeles, produced by iam8bit; and a new thought leader event in downtown Los Angeles.
SGF will kick off in spectacular style with a live in-person 2-hour showcase event, streaming live on Friday, June 6 from 2-4pm PT (5-7pm ET, 10-Midnight GMT) from the state-of-the-art YouTube Theater in Los Angeles. Produced by the team behind The Game Awards, a live audience of thousands of consumers will join together with a live online audience of tens of millions to experience spectacular new video game announcements, surprises and reveals. The SGF event will be streamed live around the world across more than 20 digital video platforms including YouTube, Twitch, TikTok, X and Steam, as well as across international partners. Public ticket sales will commence later this Spring. In 2024, the SGF showcase delivered more than 36 million global livestreams, up 12% YoY and over 8,000 co-streams on Twitch and YouTube.
SGF: Play Days, produced by iam8bit, will return to provide three days of immersive exhibits and hands-on showcases in downtown Los Angeles for the world’s top invited media and content creators. Running June 7-9, SGF: Play Days will feature activations from more than 40 of the gaming industry’s top publishers. SGF: Play Days is the ultimate sneak preview event, with coverage appearing across digital and social platforms around the world.
New for 2025, SGF will introduce a business-to-business thought leader event to delve into some of the key changes, challenges and opportunities facing the global video game industry, as well as celebrate the cultural impact and importance of video games as the most powerful form of entertainment in the world. This landmark event in downtown Los Angeles will be curated by Christopher Dring (former head of GamesIndustry.biz) and Geoff Keighley (creator of E3 Coliseum and The Game Awards), and feature thought leaders from gaming, entertainment and beyond, bringing multiple industries together on one stage for insightful discussions.
SGF will support and amplify a variety of other publisher and partner events and livestreams during SGF weekend, including Day of the Devs, a non-profit with the mission to celebrate the creativity, diversity and magic of indie video games. Day of the Devs: SGF Edition will be presented online via livestream immediately following the SGF live showcase on June 6.
For more information and to stay up to date on the latest for Day of the Devs: SGF Edition, please visit dayofthedevs.com and follow on Instagram and X.
The full lineup of participants and activities will be announced in the coming months.