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SEGA Partners With The IOC On A Multi-Year Licensing Agreement Celebrating The Olympic Brand And Sonic the Hedgehog
by Rainier on Oct. 6, 2025 @ 11:13 a.m. PDT
The International Olympic Committee (IOC) and SEGA announced a new multi-year licensing deal to launch a co-branded merchandising programme that celebrates Sonic the Hedgehog alongside the Olympic rings.
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