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NBA 2K25

Platform(s): Nintendo Switch, PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X
Genre: Sports
Publisher: 2K Sports
Developer: Visual Concepts
Release Date: Sept. 6, 2024

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NBA 2 Signs Multi-Year Partnership With The Play Company For Cash Prize Tournament Service

by Rainier on April 17, 2025 @ 2:03 p.m. PDT

NBA 2K25 is the next installment of the premier NBA video game basketball simulation series, delivering enhanced authenticity and realism powered by ProPLAYTM technology.

With NBA 2K25, players will forge a dynasty in MyCAREER, compete in new MyTEAM modes, and, for those on New-Gen platforms, players will also experience an added sixth era in MyNBA, a more compact and interactive City, along with the chance to cement their G.O.A.T. status in The W. In addition to new updates in MyCAREER and MyTEAM, players on Current-Gen will experience an all new Neighborhood metropolis to explore where they will complete quests, earn rewards and eclipse their rivals. 

Powered by enhanced ProPLAY technology, New-Gen NBA 2K25 (available on PS5, Xbox Series X|S and PC) delivers the franchise’s most true-to-life basketball experience yet, offering players the ultimate control in how they dominate the competition. Players on PC with compatible specs will now benefit from the enhanced realism of ProPLAYTM technology, and the ability to compete in modes such as MyNBA, The W and in The City. Crossplay will only be available on New-Gen consoles.

Five-time NBA All-Star Boston Celtics Forward and reigning NBA Champion Jayson Tatum will be the cover athlete for the NBA 2K25 Standard Edition. Tatum will be featured alongside the back-to-back WNBA Champion, two-time WNBA MVP and six-time WNBA All-Star Las Vegas Aces Forward, A’ja Wilson as dual cover athletes for the NBA 2K25 All-Star Edition. Wilson will also grace the cover of the NBA 2K25 WNBA Edition, a GameStop Exclusive Physical Edition available in the US and Canada.

The 2024 Naismith Memorial Basketball Hall of Fame Inductee, eight-time All-Star and two-time All-NBA Team and NBA dunk contest legend, Vince Carter, is featured on the cover of the NBA 2K25 Hall of Fame Edition.

The Play Company, an on-demand tournament company, and 2K, the publisher behind the iconic NBA 2K franchise, announced plans to launch a new tournament service called Play NBA 2K, integrated within The Play Company’s flagship product, Play OS.

Starting April 17, 2025, the service will give NBA 2K’s community of players the chance to compete in weekly and celebrity hosted tournaments.

The service will also offer both free-to-enter tournaments and entry fee based tournaments, giving NBA 2K players more ways to compete. Free-to-enter tournaments will be available to players aged 13 and older in the U.S. (excluding Arizona), while entry fee based tournaments will be open to eligible players 18 and older in the U.S. where permitted.*

The deal makes The Play Company’s flagship product, Play OS, an Official Tournament Platform for the game. The Play Company will be responsible for coordinating and running weekly tournaments, and marquee events hosted by celebrities and NBA stars. 2K will provide The Play Company with in-game promotion, social support and a dedicated menu button in the Play Now section for eligible players to learn how to access exclusive NBA 2K tournaments on the Play OS app.

“Unlocking the ability for NBA 2K players to earn real cash prizes through competitive play marks a major milestone for us and the industry. We’re incredibly grateful to the team at 2K for helping make this transformative partnership a reality,” said The Play Company CEO, Brandon Pitts.

“2K’s partnership with The Play Company will further expand the ways that we are trying to build engagement and connect with our players,” said 2K’s head of lifestyle and content marketing Ronnie “Ronnie 2K” Singh. “For us the deal with The Play Company serves as yet another way to quench the thirst of our competitive 2K community,” Singh said.

The service will go live with Play Now and MyTEAM tournaments. Additional tournament formats will be rolling out in the months ahead. Gamers can join Tournaments by downloading the Play OS mobile app on iOS or visiting playnba2k.gg.

*To access the app and compete in tournaments, participants must be residents of the U.S. and D.C. (excluding Arizona). FREE ENTRY:  NO PURCHASE NECESSARY.  Participants must be 13+ and residents of the U.S. and D.C. (excluding Arizona). See Official Rules and the applicable Entry Page for details, eligibility requirements, restrictions, and applicable deadlines. Void where prohibited. FEE OR SUBSCRIPTION BASED ENTRY:  Participants must be 18+ and residents of the U.S., where permitted.  See Official Rules and the applicable Entry Page for entry fees, details, eligibility requirements, restrictions, and applicable deadlines.  Void where prohibited.  For complete rules, learn more www.playnba2k.gg/official-rules.

NBA 2K25 is available for Nintendo Switch, PS4, PS5, Xbox Series X|S, Xbox One and PC.


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