In addition, 2K has also agreed in principle to terms to extend its longstanding relationships with the NBA G League and USA Basketball. These agreements will enable 2K to continue creating the most realistic, authentic and engaging NBA video game experiences.
NBA 2K is the top-selling, top-rated NBA video game simulation series that has sold-in over 150 million units worldwide and has a passionate and vibrant community of millions of active daily players. NBA 2K features more than 75 brand integrations across merchandise and marketing partners, allowing fans to play as their favorite players and to wear the latest uniforms, sneakers and apparel. NBA 2K26 Summer League, taking place in Las Vegas from July 10-20, will also mark NBA 2K’s fourth year as the event’s title partner.
As part of the ongoing partnership, the NBA and Take-Two Interactive are also launching NBA Take-Two Media, a modern entertainment company that will bring fans and players together through competitive gaming, social-first content, original programming and live events. Created to celebrate basketball’s unique role in culture, NBA Take-Two Media will produce stories and experiences across gaming, travel, music, fashion, food and more in partnership with tastemakers, athletes, creators and fans.
“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver. “By expanding our partnership and creating NBA Take-Two Media, we look forward to building on the incredible success of the NBA 2K franchise.”
“We are immensely pleased to continue our longstanding, highly successful partnership with the NBA and the NBPA and look forward to building upon the record-setting achievements that we have accomplished together,” said Strauss Zelnick, Chairman and CEO of Take-Two Interactive. “I would like to thank Adam Silver, Andre Iguodala, and all our partners at the NBA and NBPA for their continued support and shared vision to empower NBA 2K to become the premier interactive entertainment basketball franchise. We are excited to unveil NBA Take-Two Media and look forward to seeing how it will create an entirely new and multi-faceted NBA experience for our communities.”
“NBA 2K is a staple in the basketball community and has given fans a dynamic and immersive opportunity to experience the game and deepen their connection with the players,” said NBPA Executive Director Andre Iguodala. “The extension of this partnership reflects our shared commitment to innovation while expanding the reach of our sport to new audiences around the world.”