To expand global sales of its core home video game software business, Capcom is actively promoting the branding of its proprietary IP under the Single Content Multiple Usage strategy. Particularly, the adaptation of game content into visual media is a valuable opportunity to broaden awareness of Capcom’s IP beyond the gaming audience.

With filming of the upcoming film Street Fighter now starting, the casting of the main characters—Ken, Ryu, and Chun-Li —has been finalized. Through joint financing with Legendary, a company renowned for producing numerous blockbuster films, Capcom aims to further elevate the global value of its IP.

Capcom is firmly committed to advancing the multifaceted use of its extensive portfolio of game content, guided by its Single Content Multiple Usage strategy.

The Street Fighter live-action movie is scheduled to be released in theatres on October 16, 2026 and features Noah Centineo as Ken Masters, Andrew Koji as Ryu and Callina Liang as Chun-Li. Also starring Joe “Roman Reigns” Anoai (Akuma), David Dastmalchian (M. Bison), Cody Rhodes (Guile), Andrew Schulz (Dan Hibiki), Eric André (Don Sauvage), Vidyut Jammwal (Dhalsim), Orville Peck (Vega), Olivier Richters (Zangief), Hirooki Goto (E. Honda), Rayna Vallandingham (Juli), Alexander Volkanovski (Joe), Kyle Mooney (Marvin) and Mélanie Jarnson (Cammy).

With Curtis “50 Cent” Jackson (Balrog) and Jason Momoa (Blanka).