The collaboration supports Starbreeze’s strategy to expand the Payday franchise into new entertainment formats while continuing to grow the brand across games.

Under the agreement, Starbreeze will work with VICE Studios to adapt Payday for audiences beyond games, across screen and other formats. The parties will collaborate closely to ensure that future adaptations capture PAYDAY’s tone, characters, and high-stakes heist energy, while inviting new audiences into the franchise.

“Our goal is to grow Payday from a game into a full entertainment platform, owning the heisting genre,” said Adolf Kristjansson, CEO of Starbreeze AB. “Payday is the cornerstone franchise for Starbreeze, and we’re highly selective about partners who can expand its universe beyond games. VICE Studios is the perfect partner for this project, combining creative ambition with the production capability to develop premium adaptations that feel authentic to Payday.”

“Payday has a world that is bigger than the game itself,” said Amy Powell, President of VICE Studios. “There’s mythology behind the masks and a crew of characters with real history that is incredibly exciting to explore. Partnering with Starbreeze Entertainment, we’re excited to build that universe and see how far it can go on screen.”

Starbreeze retains ownership of the Payday intellectual property.