At its E3 press conference today, Ubisoft announced that it will be releasing Driver: San Francisco, the first iteration of the franchise on current-generation platforms. Scheduled for release in Q4 2010 on the Xbox 360, PlayStation 3, Windows PC and Mac, Driver: San Francisco extends the cinematic car chase experience with a new gameplay feature called "shift."

Zumba Fitness is a one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape.

Electronic Arts announced the ‘Gun Club’, an affinity program that rewards gamers for doing what they love best – enjoying their favorite games. ‘Gun Club’ members will receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams.

Bulletstorm brings new furor to first-person shooter action with its signature ‘kill with skill’ gameplay, which is packed with blockbuster moments.

Need for Speed: Hot Pursuit will transform online racing by bringing to life the adrenaline and intensity of high speed cop pursuits and changing the way that people connect and compete with their friends.

Fighting as either U.S. Marines or North Vietnamese Army (NVA), the hostile combat terrain of the Vietnamese jungle is brought dramatically to life via the Frostbite engine with a host of authentic vehicles and weapons with which to engage the enemy.

Sonic Free Riders is a extreme fast-paced boarding game that, for the first time ever in a SEGA game, will allow you to twist and turn your way through a range of visually stunning courses using Kinect's full-motion body control.

In Crysis 2, New York is under the attack of a unique and frightening alien species that combines deadly weaponry, exceptional sensory abilities and intelligent collaboration to present players with the most challenging opponents ever seen in a first person shooter.

Inspired by real events, Medal of Honor is an all-new FPS game that will introduce the Tier 1 Operator; a relatively unknown entity directly under the National Command Authority who takes on missions no one else can handle.