Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed Shift is built by racers for racers, delivering an authentic and immersive driving experience. EA has partnered up with Falken Tire and Discount Tire and made a new demo with the Falken Porsche GT3 RSR (thanks Blues).

SOCOM: Fireteam Bravo 3 lets you join forces with like-minded players to tackle an adventure of realistic military action, tactics and teamwork wherever and whenever you want.

Revealed last week, Transformers: War for Cybertron takes players to the Transformers characters’ home planet of Cybertron for a new look into the epic story of the grand civil war that spawned one of the most brutal rivalries of all time. 

Blood Bowl, based on Games Workshop's board game, is a "game" of American football played by the insane warriors of the fantasy Warhammer universe, allowing you to create and manage teams that will take part in epic battles where fair play is for sissies.

Castlevania: Lords of Shadow is a new action-adventure IP, a story of one man’s journey to discover the true meaning of sacrifice amidst murder and betrayal. Set in Southern Europe during the middle ages, Lords of Shadow has beautifully-realized locales that play host to an epic battle between good and evil.

Championship Manager 2010 is the definitive football management game featuring a host of unique, cutting-edge technology including a bespoke 3D match engine with over 500 individual player animations.

GameShastra revealed its forthcoming line-up for PSP Go, WiiWare, and PC. Over the next few months, 12 new titles will be released across the various formats  - to complement the two already published - as the company completes its move from independent developer to publisher.

Microsoft is celebrating the launch of its new Games on Demand service by offering the games below for 50% off! These prices will last until January 4, 2010, so jump on the chance to pick up some great games at a great price!

Arc Rise Fantasia is a new turn-based RPG with a beautiful, anime-inspired Japanese art style. Players will jump into the shoes of L’Arc, a calm and composed mercenary, who sets out to defend the Meridian Empire from an impending invasion of ferocious creatures.

Alien Breed Evolution is an action packed, tense single player adventure and an absolute blast of a co-op game, a “retro-modern” remake of the 1991 original that helped the now indie dev/publisher burst onto the Amiga scene 18 years ago. Team17 stated that the game's pricing on XBL is at 1200 Microsoft Points, which should be really be 800 Microsoft Points and will be rectified as soon as possible.