The World Cyber Games is set to emerge as the brand of international gameplay and the teaming up with NOW brings together two organisations committed to taking this event into the mainstream.

Tim Stott, Senior Producer for NOW Gamer commenting on the coverage said:

“We are witnessing the birth of a new entertainment concept. When snooker was first telecast many people said it would never be accepted as a mainstream form of sporting entertainment. History has since demolished that notion.

“Now wants to be there to take the World Cyber Games to the world.”

The NOW coverage will be anchored by games presenter Stevie Morgan.

“I’ve been to the World Cup and grand prix motor racing around the world. One day this event will be up there with them and I want to be there from the start,” he said.

Yoo Sup Oh, CEO of the World Cyber Games said:

“We welcome partners who are going to help spread the message of global gameplay that is embodied in the World Cyber Games.

“NOW brings to our event a fresh perspective and the experience of producing a wide range of games television content and competition coverage.

“This event is still so young but the partnership between the World Cyber Games and NOW Gamer is rapidly maturing.”