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Radica Makes A Licensing Agreement With Lotus

by Rainier on Dec. 3, 2001 @ 2:20 p.m. PST

Radica Games Limited and Group Lotus PLC have today announced that they have entered into an exclusive European and North American licensing agreement, which will see the Lotus logo on an exciting new range of console driving accessories.

"Their unique heritage, styling and engineering technology makes Lotus the envy of sports car manufacturers all over the world," said John Doughty, managing director of Radica U.K. Ltd. "We are proud to be associated with such a distinguished and successful organization and are working closely with their engineering team to produce an outstanding range of driving accessories."

Katie Dann from Lotus commented, "Radica shares our passion for quality and innovation and we are confident that this is a partnership capable of producing something special."

About Radica UK Ltd
Radica UK Ltd designs and engineers and markets best selling accessories for Europe's leading game formats under the Gamester brand.

Radica UK is based in Hertford, England and is part of the Radica Games Group, a leading developer, manufacturer and distributor of electronic handheld and tabletop games. Radica has subsidiaries in the USA, Canada and the UK and an IS09000 certified manufacturing facility in the Far East. The Gamester brand has achieved great success and is the UK's leading third party peripheral brand. The success is due to continue with brand extensions and new product ranges for emerging games platforms.

About Group Lotus plc

  • Group Lotus plc is comprised of Lotus Cars, Lotus Engineering and Lotus Manufacturing:
  • Lotus Cars commercializes prestigious sports cars such as the multi-award winning Elise, Exige and Esprit and operates an innovative one-make race series for the Lotus Sport Elise.
  • Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development to full production prototype build. In the year 2000 over 10% of all new cars sold in Europe had a Lotus designed or developed engine.
  • Lotus Manufacturing builds all Lotus product (the Elise, Esprit and Exige) and also the Opel Speedster / Vauxhall VX220 for GM.


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