TDK Mediactive, Inc. , a global publisher of entertainment software, is pleased to announce that a new title based on the hit DreamWorks film, Shrek™ has been put into development for the Nintendo Game Boy® Advance system. The title, scheduled for a spring 2002 release, will feature Shrek, Princess Fiona™, Lord Farquaad™, Donkey and other favorites from the movie in a kart-racing extravaganza. In its 8th week of release, the feature film has grossed over $240.6 million, making it one of the most successful animated films ever.

"The response to Shrek both as a feature film and video game has been
tremendous," said Vincent Bitetti, chief executive officer of TDK Mediactive. "Our first Shrek title, Shrek Fairy Tale FreakDown™, is a top selling Game Boy® Color game, and Shrek for the Xbox™ video game system has already received positive previews and strong consumer interest. With so much momentum for this franchise, we are pleased to announce our first 'Shrek' title for the Game Boy Advance."

"The new Game Boy Advance title will be a great addition to an already impressive line from TDK," said Brad Globe, head of DreamWorks Consumer Products. "We're pleased to have a top-selling Game Boy Color title in Shrek Fairy Tale Freakdown and are looking forward to continuing the Shrek franchise."

About Shrek for Xbox
Every Ogre needs some peace and quiet, even Shrek! Now that Shrek is the newly discovered hero to all of the fairy tale characters, they have over-run his home sweet swamp and are begging for his help...after all, he is the strongest, meanest and greenest ogre around. In an effort to live happily ogre after, Shrek embarks on a series of missions in never-before-seen environments.

"Shrek" game features:

• Game's high poly count takes full advantage of the outstanding graphics capabilities of Xbox.
• Beautiful real-time rendered cut scenes open each mission.
• Hip, edgy and sarcastic humor keeps players laughing.

"This game is making amazing progress as the development team continues to tap into the potential of the Xbox hardware," said J Allard, General Manager, Xbox Platform.

About the Shrek License
TDK Mediactive and DreamWorks SKG have a worldwide 5 year licensing agreement to develop videogames based on the 3D animated feature film, Shrek. TDK will develop "Shrek" games for current and future generation videogame platforms. TDK Mediactive Europe will also distribute localized language versions of the games throughout Europe in conjunction with the film's international theatrical release.

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America, DreamWorks SKG, Mattel, Universal Studios, The Harvey Entertainment Co., R & S Trading, Signatures Network, and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at their website.

About DreamWorks SKG
DreamWorks SKG was formed in October, 1994, by its three principal partners-Steven Spielberg, Jeffrey Katzenberg and David Geffen-to produce live-action motion pictures; animated feature films; network, syndicated and cable television programming; home video entertainment; records; books; toys; and consumer products.

About Xbox
Xbox is Microsoft's future-generation video game system that delivers the most powerful game experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox will be available in North America on November 8, 2001 at the suggested retail price of $299.99.*

*Reseller prices may vary. Xbox and Microsoft are trademarks of Microsoft Corp.