Danny Rogers, Promotions Editor at The Sun Online, said: “We were really keen to work with the Uproar website– they’re by far the biggest company of their kind in the UK with an unrivalled selection of games. It was also a major priority for us to find games that suit our audience and Uproar’s catalogue fitted perfectly with The Sun Online’s visitors.”

Uproar.co.uk is a free, Internet-based gaming service, where players meet and compete in a vast range of games, from word, card, casino, trivia, game show and board games, to huge television quiz games - Family Fortunes, Catchphrase and Blankety Blank. By winning games online, Uproar players are entered into daily, weekly and monthly prize draws to win all kinds of fantastic giveaways, including cash.

Uproar.co.uk is one of three Flipside Europe websites in the UK – the other two are uk.Flipside.com and VirtualVegas.co.uk. Flipside Europe is the pan-European online gaming company owned by Vivendi Universal Publishing and Vivendi Universal Net.

The Sun Online is the Internet version of The Sun, the UK’s most popular daily newspaper. The Sun Online has been voted the UK’s number one website and attracts almost one million unique visitors a month. Its demographic is 70 per cent ABC1s aged between 18 and 35.

In light of its ever-increasing popularity, and the growing trend of people catching up with news on the Internet, The Sun decided to revamp its site, making it easy for readers to navigate, and offering a more extensive range of channels.