As part of the gaming giant's pan-European marketing strategy, the new site hosts the ultimate directory of everything Nintendo. For every system, from NINTENDO GAMECUBE to Game Boy Advance and Pokémon mini, there's all the hottest screen shots, movies, essential tips and tricks and frequently asked questions, plus enough specs, system descriptions and Nintendo accessory details to keep even the most dedicated gamer coming back for more.
Fans can also access must-read official news on games and events, discover the details of Nintendo's brilliant console designs and ground-breaking games throughout the ages, as well as ask for speedy help from the online consumer service. Want some exclusive news on Shigeru Miyamoto or Super Mario Sunshine? Then go to www.nintendo.co.uk and read all about it.
From the end of June, fans can register on the website as a Club Member, and be granted access to a massive treasure trove of extra screens, movies and secret tips. What's more - Club Members can earn stars by surfing the site in a wide variety of ways, and redeem them for prizes from the amazing Nintendo Stars Catalogue. Or join the hottest and largest Nintendo online community on the Nintendo Community Forums, and keep in touch with other gamers across Europe to talk about what's hot in the world of video games.
And this is just the beginning… By registering their NINTENDO GAMECUBE and selected games, fans will gain privileged access as a Nintendo VIP 24:7. Nintendo will be rolling out the red carpet for these members, offering exclusive information, downloadable goodies and Nintendo gifts that you won't find anywhere else. Nintendo VIP 24:7 members already registered at www.nintendovip.com are reaping the rewards right now - but there will be much more for them to enjoy from the end of June.
Marko Hein, European Product Manager, Nintendo of Europe said: "The internet offers an unrivalled opportunity to reach and interact with our huge community of loyal Nintendo fans. With these new sites, we will deliver a groundbreaking online experience for every game enthusiast, and extend the fundamental role the internet plays as a direct marketing tool for Nintendo of Europe."
www.nintendo.co.uk launches across Europe at the end of June and is brought to you by Nintendo and international online agency, Blast Radius.