To Frank Holz, Marketing Director of 10TACLE STUDIOS AG, international brand awareness was one of the most important criteria concerning the choice of a licence. "Groups of tourists from every part of the world find their way to Munich in time to the Oktoberfest. Be it people from Australia, Japan or America – everybody wants to experience the "Bavarian spectacle" first hand.

By launching games focusing on the Oktoberfest, we hope to capture the fascination of this unique phenomenon and make it accessible to the general public. We are already looking forward to soon also welcoming all the players with the words "O'zapft is!," which means Bavarian for "One draught beer!"