Through this unique alliance, Kuma Games and The History Channel intend to deliver on the emerging generation of wholly interactive entertainment experiences. For advertisers, this hybrid of television and video games offers a powerful new toolset to connect audiences and program sponsors. "Shootout!" advertisers can utilize in-game and around-game advertising opportunities in addition to traditional on-air spots, offering them a platform to reach the coveted gamer demographic.
"We are helping TV take its place in todays exploding game marketplace," said Keith Halper, CEO of Kuma Reality Games. "The ability to reach key consumers is greatly enhanced for Advertisers by combining TVs reach and brand impact with games immersive nature, relevance to key consumers and unique messaging capabilities."
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"Shootout!" examines, dissects, and re-creates some of the most famous gun battles in history, from the Wild West to Guadalcanal to Fallujah. Using heavy 3D CGI animation sequences, the audience will experience the thick of battle from the point of views of the players themselves. Beginning with the November 3 season premiere, viewers can log onto History.com and download Shootout! the online game for free. Episodes of the game are based directly on 3 episodes of the series, Iwo Jima, Battle of the Bulge and the Tet Offensive. Viewers and gamers alike can watch the show and then "live" the historical event by playing the 3D game re-creation of the episode.
"We are really excited to extend the viewer experience for Shootout! with this cutting-edge, companion video game from Kuma," said Dolores Gavin, Director, Historical Programming for The History Channel. "Season two of Shootout! was developed with gamers in mind. We think that the unique perspective of the series combined with the immersive nature of the game will allow our viewers to experience history in a whole new way."