Acclaim Games is a legendary brand name that is taking a completely new direction with Marks at the helm. Marks, the man who helped revive Activision in the nineties, bought the Acclaim name in August 2005 with a strong belief in the viability of the brand and the intention of restoring the company to its former glory. Now a whole new company focusing solely on offering free online games, Acclaim Games is taking a varied approach with multiple business models including in-game advertising and the option for gamers to purchase in-game items.

"Acclaim Games is passionate about gaming and committed to delivering the best online games available to the world. These games were created to captivate the community and provide a positive and fun multiplayer experience," said Marks, who helped revive Activision in the nineties. "BOTS is a title that will appeal to everyone with colorful, highly elaborate and detailed environments. BOTS features evolving and upgradeable robots, multiple levels and three different versions of game play. So it really grows with you."

BOTS boasts hundreds of upgradeable options; players will be able purchase these items and customize their bots with nearly limitless combinations. Designers have created many ways to bank currency, both real and digital so that gamers will have multiple means to acquire the parts to build their dream BOT.

"That's where the fun really begins with BOTS. The upgrades will allow gamers to really make a personal statement with their characters," said Ken Chan, the BOTS Brand Manager. "And the interface is so simple, we expect that a lot of new gamers will find this to be a very accessible and really fun online game."

BOTS goes live worldwide this spring, so gamers are encouraged to register early so they can have the opportunity to enjoy the game first.