"The establishment of a Korean publishing office represents an important and integral part of our Asian expansion strategy," said John Watts, Senior Vice President and Managing Director for the Asia Pacific Region. "We are committed to growing and strengthening our business operations in the region over the long-term to ensure that we have the expertise in place to leverage future opportunities. Additionally, Activision has had tremendous success in its direct publishing models in Spain and Italy over the past few years and this experience we are now applying within Asia."