Following the increasingly widespread appeal of PlayStation 2, through the popularity of socially interactive games such as BUZZ and SingStar, the decision to produce a Pink console reflects the growing and diverse demographic that PlayStation 2 has developed.

“PlayStation 2 is the accessible, affordable way to enjoy new social, communal and interactive entertainment experiences, through software titles like SingStar, Buzz and EyeToy”, said Dan Hill, PlayStation 2 European Brand Manager. “The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console’s continuing popularity and relevance with a fun new twist”.

The new Pink PlayStation 2 will make its debut European appearance on the Sony Computer Entertainment Stand at Games Convention, Leipzig, 23 – 27th August 2006.