"The PSP system's success stems from its ability to combine console-quality gaming with multimedia applications, and this new package showcases all of the system's strengths," said Peter Dille, senior vice president, marketing, Sony Computer Entertainment America. "Whether consumers want to pick up and play one of our top racing franchises, watch a movie, or enjoy their own music, photos, downloadable content and more, the PSP Entertainment Pack delivers it all in one convenient package."
Beyond demonstrating the PSP system's multi-functionality, the combination of software and storage along with the PSP hardware creates a compelling product with significant value. The total cost for each of the components, if purchased separately, would be $300 or more, so the PSP Entertainment Pack delivers $50 of added value to consumers.
"While the PSP system has out-sold all other next-generation gaming handhelds in the period since its launch, we expect this new offering to drive additional consumer interest and sales, particularly as the holiday shopping season approaches," Dille said.
The PSP Entertainment Pack provides everything you need to enjoy the ultimate in portable gaming and entertainment right out of the box, making it an ideal gift for everyone from students to gadget fans to business and leisure travelers. With the included Sony 1GB Memory Stick Pro Duo, there's plenty of storage for gift-givers to customize the system by downloading personal photos, favorite songs and video clips.
Details on how to transfer content to a PSP system can be found at: http://www.memorystick.com/psp .