Games That Matter defines itself as a games production company. With a team of industry veterans who are experts in their fields and cover all aspects of game production, Games That Matter is going to develop, buy, and license game concepts. The team will prepare production of each project: goals, brands, financing, technologies, schedules. The business model offers investment opportunities clearly separated into individual projects hence hedging the risk for investors. With a wide range of business partners, carefully selected for each of these projects, Games That Matter will produce games in a short amount of time with an early return on investment.

Based on years of experience the team of Games That Matter understands the nuts and bolts of development as well as the requirements of the financial markets and publishers. They lead the production and work closely with their partners. As executive producer Games That Matter takes care of creating excellent games, on time, on budget and following the project's goals. Games That Matter has the strict belief that only good games make good money. Hannes Seifert and Niki Laber, working together for almost 20 years, will continue to follow their dedication to produce high quality and top selling games with their new and innovative business model. “In my 20 years in this crazy industry I worked on original IP as well as licensed properties,” said Hannes Seifert, managing director and executive producer of Games That Matter. “With our new approach to game production we bring together ideas, investors and developers and help companies of all sizes to work with us on breathtaking titles without forcing them to grow to death.”

“We are going to expand the variety of finance models. Investors can participate in the actual IP without being forced to bear operative costs of a studio beyond the project.” said Niki Laber, business development manager & managing director of Games That Matter. “We will be able to offer publishers a finished game at a specific point in time without the risk of financing. And we offer investors a high return and long life cycle of their investment. We do not see investors as necessary evil, but as vital partners in production. And as such partners they deserve a fair share of a game’s success.”

Jürgen Goeldner who dealt with Niki Laber and Hannes Seifert since 1992 said “First reactions at major publishers showed clearly that there’s a high acceptance of Games That Matter’s new models and that the company is on the right track. Distinct product quality combined with an innovative financing model are more than welcome. The Games That Matter’s team’s track record and history also helped to open doors.”