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Nintendo Sells 350,000 Wii Consoles In One Week

by Rainier on Nov. 28, 2007 @ 4:22 a.m. PST

In the first week of the 2007 holiday shopping season, Nintendo has sold more than 653,000 NDS systems, 350,000 Wii units and tons of games and accessories throughout the United States.
NDS set a new all-time sales record for Thanksgiving week, eclipsing the previous mark of 600,000 GBA systems sold during the same period in the United States in 2005, and remains on track to be the top-selling video game system of 2007.

Nintendo's 350,000 Wii systems represent the highest one-week U.S. sales total outside of its launch week one year ago. Wii has been dubbed the must- have gift of the 2007 holiday season and has been placed at the top of numerous gift lists. Nintendo has repeatedly increased its shipments and its fiscal-year sales forecast for Wii in an attempt to meet soaring demand. Wii reached 5 million sold in the United States faster than any video game system in history, after only 12 months of availability there.

"As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Wii and Nintendo DS offer something for every member of the family. They're the most fun video game experiences at the most affordable price."

With higher gas prices and fuel costs, and the lukewarm expectations for the 2007 holiday shopping season, Wii and NDS might be just what Santa ordered: Thirty-five percent of consumers said they plan to spend less than they did last year, according to a survey conducted by Opinion Research Corp. for the Consumer Federation of America and the Credit Union National Association. Similarly, a USA Today/Gallup Poll showed that 25 percent of Americans expect to spend less on gifts this year than they did in 2006.

Both Wii and NDS have continued their yearlong momentum into the holidays without altering their prices. And both remain attractive values for shoppers: Wii has an MSRP of $249.99, while Nintendo DS has an MSRP of $129.99.

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