“THQ studio Juice Games is utilizing its vast racing pedigree and proprietary technology to deliver groundbreaking new game-play features in addition to working closely with Hot Import Nights to accurately capture the tuning and street racing culture,” said Bob Aniello, senior vice president of worldwide marketing, THQ. “We look forward to bringing this global franchise to next-generation systems for the first time.”

“Juiced 2: HIN introduces a thrilling new drifting component and lets players personalize their experience both on and offline with ultra realistic Driver DNA,” said Colin Bell, general manager, Juice Games. “In addition to a ton of exciting new features, we’ve significantly expanded the rewarding driving experience, track choice and customization our fans have come to expect.”

“Juiced 2: Hot Import Nights is an amazing extension of the Hot Import Nights lifestyle experience, bringing the modding, characters and racing finale to life for gamers and tuning fans worldwide,” said Michael Munar, Executive Producer, APG Events/Hot Import Nights. “This is the first time a top-tier racing game has blended with a true-to-life global tuner event and we can’t wait for its release.”

Juiced 2: HIN evolves the current street racing scene, letting players experience the culture of the real-life HIN tour, the nation’s largest lifestyle custom car show in an intense racing experience. Featuring track and drift racing at real-world locations around the globe, next-gen AI and unparalleled vehicle customization, Juiced 2: HIN brings street racing to life, allowing players to test their skills at live street racing events against a back-drop of DJs, fashion, models and musicians. Groundbreaking new features include addictive drift/ powersliding races and “Driver DNA” that tracks gamers’ personal driving traits. These profiles, along with the profiles of select celebrities will be available for download across all online gaming systems. Elite racing developer Juice Games has evolved the game-play that revolutionized online racing, giving players the power to create their car, assemble their crew and put it all on the line in intense pink slip and crew races. Gamers will also be able to bet cash on each event, bringing a gambling element to the game that greatly increases the importance of each race.

Juiced 2: HIN is expected to make its next-generation debut on the Xbox 360 and PS3, and will also be available for the PS2, PSP, NDS and PC this fall.