“The Annoying Thing [as it was originally named] has now broken through as a global brand. There is a lot of work and effort being put into the character and its future, and more details of this will be released soon”, says Leo Zullo, Founding Partner, Myriad Interactive.

Sigfrid Söderberg, CEO of Kaktus Film, comments, "We are pleased to be signing the deal with Myriad that will see a wider variety of video games genres coming through."

The Annoying Thing is currently making its presence felt globally through a new single, produced by Mach 1, called “Crazy Frog In Da House”.

The Annoying Thing / Crazy Frog video games have sold in excess of 1 million units worldwide, and this new deal will see a series of multi-format releases coming through the Turtle Games brand.