EA Chicago is delivering star-stunning action and bone breaking beats as players live out the life of a hip hop mogul, going from rags to riches. Incorporating hip-hop culture into every aspect of the game, Def Jam: Icon will deliver the intensity of a no-holds-barred street fight but with style and rhythm. Music will effect how players fight in each venue and environmental interactions and hazards will become a key strategy to staying alive.

EA Chicago's unique fighting gameplay controls introduce a new way for gamers to fight as they assume the role of top celebrity characters such as Ludacris, T.I. and Big Boi. Innovative controls give better feedback to players so they feel like they're actually throwing the combat moves. Gamers can now fight with the style and flash of the superstar personalities.

"The Def Jam Interactive - EA relationship has expanded into a new frontier with EA Chicago's breakthrough technology. We have worked very closely with the team to ensure that authentic hip-hop culture and lifestyle permeates through every part of the product. Def Jam: Icon will guarantee the ultimate combination of a real hip-hop experience and revolutionary fighting gameplay," said Lauren Wirtzer, VP Marketing, Def Jam Enterprises.

Def Jam: Icon, not yet been rated by the ESRB, is scheduled to ship in March 2007 for the PS3 and Xbox 360.