"LEGO Universe ties together all aspects of our community and line of products in an online environment that can be enjoyed by LEGO fans of all ages," said Mark William Hansen, Director of Business Development, LEGO Universe. "By merging the online world of social interaction with the LEGO concept of play, LEGO Universe will provide our community with an entirely new way to experience LEGO and connect with other players in a fun and imaginative setting."
The full-featured MMOG will be complete with character advancement, expansive social and community features, and will provide a child-safe alternative to other MMOGs on the market. As a player, you'll be able to customize your mini-figs and interact in the universe as any character you choose, providing unique opportunities for players to expand and explore with their creations.
"LEGO Universe is being built as a place where fans and community members can discover nearly unlimited play possibilities," said Ryan Seabury, NetDevil Lead Producer on LEGO Universe. "Given the strength of the LEGO community, a large part of bringing the game to life will be working hand in hand with them to ensure that the core values of creativity, connectivity, and imagination are reflected in the end product."
LEGO Universe is currently planned for launch in the fourth quarter of 2008.
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