With a Prince of Persia movie in the works, an Assassin's Creed short story bring made, it is no surprise that Ubisoft CEO Yves Guillemot confirmed at the Edinburgh Interactive Festival that it plans to expand into film production and book publishing. "We will start making movies not because we want to, but because this is what we have to do," Guillemot said "If we don't, we will not be able to take advantage of the next generation."