The word "Sidhe" refers to creatures who guard ancient earthen mounds and cast their magic out into the world. This name is apt for a company with world-class publishing partners such as Sony Online Entertainment and Red Mile Entertainment. An advocate for gamers and the industry at large, Sidhe was a founding member of the New Zealand Game Developers Association.

"Using Gamebryo complements our own investment in scalable, reusable, cross platform technology. Because it integrates easily with our proprietary engine and graphics solutions, we have greater flexibility and more options in how to approach development for a range of titles," said Tyrone McAuley, Technical Director, Sidhe Interactive. "Gamebryo is very clean technology that delivers cross-platform tools for next generation consoles without requiring a significant learning curve."

Sidhe began working with a Gamebryo evaluation unit in May and is now using the middleware in a live development environment. Other developments using Gamebryo -- possibly including downloadable content on next generation platforms -- are scheduled to begin soon.

"The Sidhe studio is a powerhouse of talent with extremely innovative home-grown technology. They came to Emergent looking for a way to enhance the investments they had already made in development tools," said Geoffrey Selzer, CEO of Emergent. "We're proud to be a part of their technology strategy. We believe their current projects will be showcase examples of the flexibility and cross-platform capabilities of the Gamebryo engine."