Each BK Crown Card purchased at participating Burger King restaurants nationwide and online between Nov. 10, 2008 and Jan. 4, 2009, while supplies last, will come with a detachable instant-win sweepstakes game piece for an opportunity to win one of 500 Wii systems. In addition, Wii-themed BK Crown Cards, featuring one of four Nintendo characters, will be available at participating Burger King restaurants and online while supplies last.

“The pressure’s always on during the holidays to find the perfect gifts for family and friends without breaking the bank,” said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. “Our BK Crown Cards are ideal gifts, because they have broad appeal and offer the benefits of convenience and affordability. While people are trying to do more without spending more, the Wii™ promotion provides an added incentive that our guests can share with the whole family.”

BK Crown Cards can be purchased and reloaded at participating Burger King restaurants across the country and online. Available in increments between $5 and $100, BK Crown Cards work just like cash, but with the added convenience and security of a credit card along with no expiration date or maintenance fee.