Activities such as playing computer games, during which children are prone to slouching, can significantly increase the risk of recurrent back pain. New research carried out by the British Chiropractic Association1 reveals over 45 per cent of six to fifteen year olds spend the majority of their half-term break indoors, playing computer games or watching televsion, and that almost of third of six and seven year olds complain of back pain.

Futuristic and fun, Game Ball adds an extra, physical element to children's computer playtime and Mum and Dad can rest assured that no long-term damage is being done to their youngsters' backs.

Chiropractor and Game Ball creator, Dr Carl Irwin says, "We continue to see a rise in back problems in children and teenagers, which is directly related to posture and sitting habits. Game Ball provides the perfect foundation for sitting while playing computer games, watching television and doing homework."

Strengthening stomach and back muscles through core stability exercise and maintaining good posture while sitting have long been recognised as practical steps in preventing and treating back pain, making Game Ball the perfect, healthy stocking-filler essential to complete children's gaming collection this Christmas.

For more information about Game Ball, and to purchase, visit the official website.