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Microsoft Denies Plans to Integrate Blu-ray into Xbox 360
by Rainier on March 13, 2008 @ 4:16 a.m. PDT
Despite rumors and rumblings that Microsoft has been in talks with Sony to add Blu-ray support to the Xbox 360, with even Microsoft CEO Steve Ballmer recently stating it will support Sony's standard, it may all be just smoke and mirrors. In a recent interview Group Marketing Manager for Xbox Aaron Greenberg made it clear "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray" and may instead be putting its focus on "digital distribution of entertainment content."
Despite rumors and rumblings that Microsoft has been in talks with Sony to add Blu-ray support to the Xbox 360, with even Microsoft CEO Steve Ballmer recently stating it will support Sony's standard, it may all be just smoke and mirrors. In a recent interview Group Marketing Manager for Xbox Aaron Greenberg made it clear "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray" and may instead be putting its focus on "digital distribution of entertainment content."
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