Despite rumors and rumblings that Microsoft has been in talks with Sony to add Blu-ray support to the Xbox 360, with even Microsoft CEO Steve Ballmer recently stating it will support Sony's standard, it may all be just smoke and mirrors. In a recent interview Group Marketing Manager for Xbox Aaron Greenberg made it clear "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray" and may instead be putting its focus on "digital distribution of entertainment content."