Bella Sara is a phenomenon amongst 5–12-year old girls and has sold over 40 million trading cards worldwide since the series debuted in 2007. Each Bella Sara card features a fairytale-like illustration of a horse along with a positive and inspirational message for young girls, such as "Beauty comes from within" or "Be the hero in your own story". A unique code on every card activates a virtual horse that can be cared for in the Bella Sara online world at www.bellasara.com. The site, which features hundreds of virtual horses, a variety of age-appropriate casual games, customizable cottages, puzzles, colouring books, interactive stories and more has amassed more than 2 million registered users from 240 countries.

"As the leading card and online property for young girls, Bella Sara is a proven success and the perfect addition to Codemasters' casual entertainment category," said Leon Sanders, Brand Manager, Casual Entertainment, Codemasters. "Signing Bella Sara extends our portfolio to the young female gaming market and, with the immensely popular online world of Bella Sara, the property brings an established computer-friendly audience that already understands its unique, creative playing experience."

"We're delighted to be working with Codemasters on this exceptional brand", commented Melanie Beer, Head of Licensing, Granada Ventures. "We look forward to seeing the world of Bella Sara come alive as console and PC games."

As Nintendo DS and PC titles, the Bella Sara games will immerse players in an interactive world of fantasy horses. Players will be able to ride, care for, accessorise and trade the horses with friends whilst discovering secret items and exclusive cards to activate on the official website.

Codemasters will publish Bella Sara video games, developed by Hidden City Games, for NDS and PC in Q4, 2008.