While Ubisoft made its intentions clear about wanting to enter into film production and book publishing, it's upcoming Prince of Persia movie is being produced by Jerry Bruckheimer, directed by Mike Newell (apparently Michael Bay is no longer involved) and to be distributed by Disney. Set to start filming this July, in Morocco, the lead role for Prince of Persia has been cast, Orlando Bloom, know for his role as Lord of the Rings' Legolas, who has been chosen over High School Musical's Zac Efron.

UPDATE: Comingsoon claims to have contacted Disney denying Bloom has been cast.