One down, many more to go. The exodus started when soon-to-be mega-publisher Activision/Blizzard decided to bail out of E3 and not renew its ESA membership, after which id Software and LucasArts followed suit and decided to not renew their memberships while still attending next month's E3 Media & Business Summit. Crave Entertainment, known for titles such as World Championship Poker and Pinball Hall of Fame, has also left the ESA while still attending E3, and so far, neither party has issued any statements.