Further strengthening its foundation for future growth, Activision announced that itwill broaden its product portfolio by adding Vivendi Games' multi-million unit selling properties Crash Bandicoot®, Ice Age® and Spyro to its roster of proven franchises, as well as retain two new intellectual properties that are currently in development -- Prototype and a second game that has not yet been announced.
Additionally, Activision Publishing will continue to support the Vivendi Games' catalogue including The Mummy: Tomb of the Dragon Emperor, which was launched on July 22 in conjunction with the release of Universal Pictures' theatrical feature film.
Games based on Crash Bandicoot, Ice Age and Spyro have been top-selling titles in North America and Europe. The Crash Bandicoot franchise has sold more than 35 million units across multiple platforms in North America and Europe since its first release in 1996, and life-to-date units of Spyro have exceeded 20 million worldwide. The Ice Age feature films have grossed in excess of $1 billion in theatrical box office revenues worldwide, and Sierra Entertainment's Ice Age 2: The Meltdown sold nearly two million units worldwide.
"Four of the five properties that we are keeping will be wholly owned properties that further bolster our strong brand portfolio," said Mike Griffith, CEO of Activision Publishing. "We are very excited to add such recognizable and successful brands as Crash Bandicoot, Ice Age and Spyro, which reinforce our leadership position in movie-based and family entertainment video games."
Griffith added, "We have conducted a thorough review of Vivendi Games' brand portfolio and are retaining those franchises and titles that are a strong fit with our long-term product strategy. We are reviewing our options regarding those titles that we will not be publishing."
Additionally, Activision Publishing announced that the company intends to adapt the Vivendi Games' studio operations to better align the studio structure against the new product slate. The company will realign staffing at Radical Entertainment and High Moon Studios and is exploring options regarding Massive Entertainment and Swordfish Studios, including the possibility of divestiture.
Griffith continued, "We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing's long-term corporate objectives."
The company also is evaluating options regarding two non-strategic business units Vivendi Games Mobile and Sierra Online, which provides casual games for the PC and Xbox® Live® Marketplace, including the possibility of divesting these business units.