Ready At Dawn selected ProFX for its ability to quickly produce extremely small texture files while keeping the highest visual quality intact.

“Procedural texturing offers many potential technological and artistic benefits, yet the process of translating a precise texture from an artist’s mind into a procedure is difficult to formulate,” said Andrea Pessino, cofounder and vice-president of technology at Ready At Dawn Studios. “The greatest strength of the Allegorithmic technology is that it has made fully procedural texturing a viable alternative to hand-painting, by means of a visual language appealing to artists as well as engineers. We have been researching and integrating Allegorithmic products into our engine for a few months now, and we anticipate that ProFX and its future developments will remain an important and valuable addition to our core production pipeline and technology.”

ProFX is the only middleware that allows game developers to professionally render high-quality procedural textures. ProFX 2.6 procedural texture files are very small in size -- typically 500 to 2,000 times smaller -- making them ideal for use in massively multiplayer online games (MMOGs), virtual communities, casual and downloadable games.

“My personal latest video-game blast was God of War on the PSP; hence my excitement to see Ready At Dawn and their top notch team license ProFX for their very first project to be released on new-generation platforms,” said Dr. Sebastien Deguy, Allegorithmic’s president and founder. “Working on the highly constrained PSP pushed them to think outside the box when it comes to art pipelines and asset optimizations. They have been incredibly receptive to ProFX and what it brings in terms of productivity, scalability and fast distribution. I can’t wait to see what they come up with!”