"Pop Cutie! Street Fashion Simulation brings together an eclectic mix of Tokyo street style, cosplay (costume play), fashion design and trend hunting to create a game that's part retail management simulation and part style exploration," said Amos Ip, Senior Vice President for KOEI Corporation. "As the game's shop owner you'll compete against rival designers, hire models and staff, design new items, all in search of the ultimate fashion trend."

In the game, players can manage the day-to-day happenings of their very own street fashion boutique. They’ll hire models and assistants, choose the look and music for their shop, run the cash register and even place magazine ads. Best of all, they’ll take to the streets and meet different characters in search of up-and-coming trends. Players can then use this inspiration in their studios where they’ll create new clothes, accessories and even hairstyles. However, other shop owners are also prowling the streets looking for the next big thing.

Players will start the game as an independent designer with a small shop at a flea market. As players progress, they’ll move into larger boutiques. The competition against rival shop owners culminates in a ‘Fashion Battle,’ where a panel of judges will decide if a player’s style has enough cute or enough cool to become all the rage.

By gathering and combining ‘images’ from people on the street, players will create clothing lines ranging from the conventional to the most outrageous trends from the streets of Tokyo. An easy touch interface allows players to consider color and shape combinations on the bottom screen while reviewing the actual design on the upper screen. Using Nintendo DS Multi-Card Wireless Play, up to two friends can challenge each other in fabulous Fashion Battles.

Pop Cutie! Street Fashion Simulation, not yet rated, is for 1 to 2 players and scheduled to ship in North America Sept. 30, 2008.