Rose-Marie Nargaud, Ubisoft's Eastern Europe export area manager, will spearhead operations in the new location and will report to Rob Cooper, managing director, Northern Europe and Export at Ubisoft.

"Opening an office in Poland is a strategic decision for Ubisoft," said Alain Corre, executive director EMEA at Ubisoft. "Our vision is to ensure our presence in the most important markets and that we remain close to our consumers. The Eastern Europe market has the potential to become a key market for video games and Poland represents a major part of this potential, with a rapidly growing console install base."