Led by the all-star team that created the previous Prince of Persia Sands of Time trilogy, Prince of Persia has been in development for over three years. The video game opens an entirely new chapter in the Prince of Persia universe in addition to introducing a fresh Illustrative art style, evolved combat system, open world structure and dynamic AI – most notably in the form of the Prince's powerful ally Elika. Prince of Persia is scheduled to release Holiday 2008 for the Xbox 360, the PS3 and PC. Ubisoft will also release a Prince of Persia game specifically designed for the NDS, featuring an entirely new storyline and additional characters.

"In so many ways the original Prince of Persia franchise set the standard for the action-adventure video game genre," said Tony Key, senior vice president of sales and marketing for Ubisoft. "With the new Prince of Persia, we not only have a brand-new Prince, but an epic storyline and captivating universe that gives players a truly compelling gameplay experience that continues to elevate the genre to new heights."

Set in a land rooted in ancient Persian mythology, the Prince finds himself caught in an epic battle between the primal forces of light and darkness: the God of Light, Ormazd versus his brother Ahriman, the destructive God of Darkness. The Prince arrives just in time to witness the destruction of the legendary Tree of Life, an act which threatens to plunge the entire world into eternal darkness. Manifested in the form of the Corruption, a dark substance that physically contaminates the land and the skies, the Prince must partner with Elika, a deadly companion, to heal the world from the evil Corruption.

The FREE Limited Edition Upgrade is only available by pre-ordering and will include in addition to the regular SKU:

• Collectable Limited Edition packaging
• An exclusive look at the making of Prince of Persia
• A Prima digital mini-strategy guide full of developer's secrets to help players master the year's best action-adventure game
• A digital art book that chronicles the game's journey from concept to winner of Best Artistic Design at E3 2008
• The original soundtrack scored by master composer Inon Zur
• And much more…

Additionally, Ubisoft announced a partnership with Penny Arcade for the creation of a comic book based on the new Prince of Persia title. Penny Arcade, known for creating short video game-based comics, has accepted this sizable project as a response to their readers' overwhelming excitement about Prince of Persia's fresh new artistic style.

The expanded 32-page comic book will span roughly four times longer than the usual Penny Arcade comic and will allow the Prince's story to be creatively told in a robust, illustrative format. The comic book will also give readers a unique knowledge of the new Prince of Persia game as well as an enhanced understanding as to the relationship between Elika and the Prince.

Game features include:

• A new hero emerges: Master the acrobatics, strategy and fighting tactics of the most agile warrior of all time. Grip fall down the face of a building, perform perfectly timed acrobatic combinations, swing over canyons, buildings and anything that is reachable. This new rogue warrior must utilize all of his new skills along with a whole new combat system to battle Ahriman's corrupted lieutenants to heal the land from the dark Corruption and restore the light.
• A new epic journey begins: Escape to experience the new fantasy world of ancient Persia. Masterful storytelling and sprawling environments will deliver to action-adventure fans an experience that rivals even the best Hollywood movies.
• A new open world structure: A first for the Prince of Persia franchise ? now you have the freedom to determine how the game evolves in this non-linear adventure. Players will decide how they unfold the storyline by choosing their path in the open-ended world.
• Emergence of a deadly new ally: History's greatest ally is revealed in the form of Elika, a dynamic AI companion who joins the Prince in his fight to save the world. Gifted with magical powers, she interacts with the player in combat, acrobatics and puzzle-solving enabling the Prince to reach new heights of deadly high-flying artistry through special duo acrobatic moves or devastating fighting combo attacks.
• All new for Next-Gen: The franchise's debut on next-generation consoles utilizes Ubisoft's proprietary Anvil engine, the same engine used to develop Assassins Creed.